AdWords.
Has Mobile Local Search Finally Arrived?
Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple…
Q&A with Darby Sieben of the Yellow Pages Group
Search engine marketers in the US tend to look West when trying to spot new SEM trends. As Frederick Jackson Turner first…
Google Officially Introduces Ad Planner
Earlier today, we brought you news of Google’s new media measurement tool. The official announcement has been published on the Inside Adwords…
SEW Experts: Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? In today’s Content Advertising column, “Placement-Targeted Campaigns: Taming the Beast,” David Szetela shares the secrets…
SearchDay: Branding is Dead; Long Live SEO
Today's search engine marketing news and opinion: Branding is Dead; Long Live SEO; Google's Superiority Complex; Emotional Motivators in Landing Page Optimization;…
Advertisers Can’t Sell Hard Liquor But Google Can
Google AdWords has a strict no advertising rule for hard liquor, as they call it. You will not find ads for terms…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that…
Google Analytics Adds Industry Benchmarking
Users who opt into the new program will be able to compare their site's performance against the rest of their industry or…
Has Google Already Won?
With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our…
Ask.com Remains Committed to Search
The reports of Ask.com's death have been exaggerated. The company remains committed to its search technology, and is not throwing in the…