AdWords.
Search Engine Marketing and Search Engine Optimization Books
If you are looking for corporate Christmas gift ideas (or Hanukkah gift ideas), let me recommend 10 business books, search engine marketing…
Keyword Research for Search Engine Optimization
All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target,…
Google Help Forums Being Converted to New System
Google is converting their Help Forums to a new system. The new features include: improved search results, including posts from current and…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
SearchDay | Obama’s Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed;…
SEW Experts: The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad’s Quality Score calculation is based on how well the account’s campaigns have performed over time, especially in…
Google to Change Calculations for Quality Score and Ad Rank
Changes are coming to the way AdWords calculates its Quality Score and Ad Rank. The changes will be implemented in the coming…
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros…
Google AdWords Separates Content and Search Network Stats – FINALLY!
In the Search Engine Watch forums, user searchengineman (Does he wear a cape? I hope so!) noticed a change to his AdWords…
Google AdWords Now Provides Geographic Performance Report
Google AdWords has added Geographic Performance reports to their Report Center. Now, you can get a better snapshot of how your AdWords…