AdWords.
Nicholas Fox of Google AdWords Invites You To Shape Future of Search Advertising
Nicholas Fox, the Business Product Management Director of AdWords at Google, gave one of the three keynote speeches at SES San Jose…
Is Google the Lazy Man’s Marketing Method?
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time…
The Number One Google Killer: Google
Have you noticed lately that Google wants to keep connecting all of your logins on various products together? You’re not alone. Have…
Performance-Based Pricing for SEO?
Performance-based pricing of search ads makes perfect sense. But for search engine optimization services? The challenge is that SEO has so many…
Google AdWords Releases New Search Ads Quality Guide, Display Ad Builder Templates
Google AdWords has released a couple of important updates that you’ll want to know about. First up, there’s a new Search Ads…
Is Google Caffeine Faster?
Google Caffeine appears to be faster than "old Google", but the other changes that have been made to Google Caffeine are not…
PPC Integration, Part 1: Integrating PPC with E-mail
Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will…
SearchDay | Lies, Damned Lies, and Statistics in Landing Page Optimization
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics in Landing Page Optimization; Google's Conversion Optimizer Popular Among Advertisers;…
Q&A with Marc Poirier, Co-Founder and CMO of Acquisio
I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose…
Google’s Conversion Optimizer Popular Among Advertisers
Google is reporting that Conversion Optimizer is a hit among advertisers. Using second quarter data, the AdWords tool is on track to…