Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Events

Can You Afford Not To Attend Search Engine Strategies San Jose?

Search Engine Strategies San Jose is less than a week away. As if the Micro-Hoo! search deal and what it means for…

By Bryan Eisenberg · 04 Aug 2009

Industry

Google AdWords Launches Bid Simulator

If you’ve ever wondered what the performance of your paid search campaigns would be like with a different maximum CPC bid, then…

By Nathania Johnson · 04 Aug 2009

Industry

Google Removes Beta Label from New AdWords Interface

Recently, Google removed the “beta” label from a bunch of apps, including GMail. Now they’re at it again. The new AdWords interface…

By Nathania Johnson · 31 Jul 2009

Industry

Yahoo-Bing Promises More of the Same

Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the…

By Frank Watson · 31 Jul 2009

SEO

Microsoft Yahoo Deal Makes SES San Jose 2009 Must-Attend Event

So, I’m sure you’ve already about the Microsoft-Yahoo deal. If you haven’t, check out the news stories and blog posts below: It’s…

By Greg Jarboe · 29 Jul 2009

Industry

Google AdWords Location Extensions to Dynamically Add Addresses

Google AdWords is introducing Location Extensions. The feature allows local businesses to connect their business address to their search ads. They can…

By Nathania Johnson · 24 Jul 2009

Industry

Google Makes Conversion Optimizer More Widely Available

Google has opened up Conversion Optimizer to more advertisers. The AdWords tool is now available to those who’ve had at least 15…

By Nathania Johnson · 23 Jul 2009

Industry

Baidu — A Sleeping Giant Awakens

Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The…

By Michael Bonfils · 22 Jul 2009

PPC

PPC Bid Management 101

A review of bid management tools that are available to help you manage, track, and analyze PPC campaigns across search engines, best…

By Ron Jones · 13 Jul 2009

Industry

Is TechCrunch Calling For Search Regulations or Running Test of Social Media, Link Building?

Okay, TechCrunch publishes an anonymous article calling for the regulation of SEO and SEM aimed squarely at the monopoly that is Google.…

By Frank Watson · 13 Jul 2009