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Paid search and performance media: strategy, platform updates, and getting more from every click. 1,900 articles
Latest in PPC

Bing tests menu links in search snippets

Bing is testing a menu-style links design within sponsored results, different from its recent bubble-box sitelinks, though it could not be replicated on a second visit.

By Sachin Patel · 27 Oct 2026

PPC

Google AI Mode Shopping ads carousel now appears on mobile

Google AI Mode’s inline Shopping ads carousel, previously spotted on desktop, is now appearing on mobile, placing product ads directly within AI-generated…

By Sachin Patel · 26 Oct 2026

PPC

Bing Shopping ads gain new promotional labels

Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key product and…

By Sachin Patel · 26 Oct 2026

PPC

Microsoft warns publishers to replace their old ad connection before it shuts down

The AppNexus adapter closes in early 2027, and its replacement changes more than the bidder name.

By Martin Ashmere · 25 Oct 2026

PPC

Google will make financial advertisers prove credentials to reach the US and Canada

The phased rollout is planned for early 2027, with country-specific instructions still to come.

By Martin Ashmere · 25 Oct 2026

PPC

Google Ads lets you value new customers by the size of their order

Percentage-based bidding adjustments are leaving beta alongside wider customer-retention controls.

By Martin Ashmere · 25 Oct 2026

PPC

Google Ads will change how your search budget reaches other websites

A February migration makes your channel settings worth checking before the spending rules change.

By Martin Ashmere · 24 Oct 2026

PPC

Your Data Manager uploads won’t need SHA-256 hashing from November 16

Google's notice changes the future default, while current API instructions still require hashes.

By Martin Ashmere · 24 Oct 2026

PPC

New PMax campaigns can use your website photos by default from December

Account-level opt-outs will no longer carry over to new campaigns from December 4.

By Martin Ashmere · 24 Oct 2026

PPC

DV360 API v5 lets you edit YouTube exclusions that were read-only

The public beta also changes inventory IDs and moves Customer Match management to another API.

By Martin Ashmere · 23 Oct 2026

PPC

Google tests new Featured stores ad design on mobile

Google is testing a new Featured stores ad layout on mobile, moving the section below Shopping ads and adding a “More stores”…

By Sachin Patel · 23 Oct 2026