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Yahoo Outlines Keys to PPC Success: Test, Test, Test
On the Yahoo Search Marketing blog, Michael Egan, senior director of content solutions, gives a run-down of the ad testing features available in Panama,…
Highlights from the SEW Blog: Feb. 12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Top 10 Search Terms in 10 Categories, January 2007
The top 10 search terms by search volume for January 2007.
Search Headlines & Links: Feb. 9, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Facebook on the Rise
Social networking success story Facebook came up with a one-two punch of announcements over the past two days, as it looks to boost its…
Google Hoping Smiles Are Contagious
Google has just started a “send us your smile” campaign. They are moving one of their offices and want to wall paper the new…
A Newcomer’s Guide to SES?
Rob Kerry, aka evilgreenmonkey, has put together a guide for newbies to search industry events. “The Search Conference Groupie” details the eight categories of…
Building Your Own Search Engine
Over at WebmasterWorld Tedster references an interesting short paper about creating your own search engine by Googler Anna Lynn Patterson. This document makes for…
Is Google Radio Sinking? DMarc Founders Depart
The founders of DMarc are leaving Google. That’s the scoop from paidContent’s Rafat Ali, who reports that brothers Chad and Ryan Steelberg, the company’s…
Has Powerset Found Its Edge?
Semantic search startup Powerset has apparently licensed some natural language search technology developed at Palo Alto Research Center (PARC) in Silicon Valley, according to…
Search Headlines & Links: Feb. 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
New Search Ad Management Tools Launched
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from iProspect, takes…
Video Advertising Gets Local
The New York Times reports today on a few new video ad creation and placement providers. We’ve known about Spot Runner for a while,…
Jason Calacanis Hates SEOs, But Loves What SEOs Do
Jason Calacanis is back stirring the pot and bad-mouthing the SEO industry. As he did during his SES Chicago keynote, Calacanis is once again…
Google University Launches at SES London
London, England 8 February 2007 – Incisive Media today announced that Google will be providing its Google University sessions at Search Engine Strategies next…
Don’t take the (link) bait
Actually, I don’t have a strong objection to link bait. I do have a strong objection to the term, and its unfortunate connotations. The…
Lycos Jumps Into the Social Mix
With the launch of Lycos MIX (https://mix.lycos.com), a new bookmarking tool, Lycos users can pull video clips from a variety of different sources across…
Welcome New SEW Bloggers
I’d like to extend a warm welcome to our two new Search Engine Watch blog correspondents, Eric Enge and Grant Crowell. Both names are…
Miva Cutting Work Force By 20%
Miva announced today it has a restructuring plan that calls for a 20% reduction in its workforce. The company that evolved from the merger…
Yahoo Launches Pipes, an RSS Remixing Tool
Yahoo has unveiled a new data manipulation/mashup platform called Yahoo Pipes (although they seem to be currently clogged). According to Yahoo, “Pipes is a…