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SEMPO Releases North American Search Report
North American advertisers spent $9.4 billion on SEM in 2006, with $8 billion, or 86 percent of that going to paid search, and $1.1…
Search Marketing Shows Strength in 2006
SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Think Like a Search Engineer
Understanding the way search engineers think can help you decide whether or not a new idea is worth trying. Knowing when you are taking…
Search Headlines & Links: Feb. 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Want to Succeed in SEO? Think Like a Search Engineer
Understanding the way search engineers think can help you decide whether or not a new idea is worth trying. Knowing when you are taking…
Diller Sings Praises of SEO
Speaking at the McGraw-Hill Media Summit in New York today, IAC’s Barry Diller poked user-generated content, stated his designs on the “short tail,” and…
Google Clarifies Some Webmaster Guidelines
Google has made some minor changes to its Webmaster guidelines, which appear to be aimed at clarifying policies rather than substantially changing them. The…
Yahoo Adds Narrow Search Builder Template
Yahoo today made some design enhancements to its Search Builder custom search engine. In response to criticism from bloggers about the options available for…
What Personalization Means to SEOs
In his ClickZ column today, Intrapromote’s Eric Dafforn takes a look at the effects of Google’s roll-out of personalized search results. We discussed the…
Rand Fishkin, the SUPER Man
Rand Fishkin of SEOmoz comes clean with a super secret… he was “that guy” who wanted to propose to his girlfriend during a SuperBowl…
Will Splinter Communities Work?
Web publishers are scrambling to provide their own outlets for user-generated content. This could be interesting to search marketers, especially if we’re able to…
Search Headlines & Links: Feb. 6, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Super Bowl SEO: Who Had the Best Organic Gameplan?
A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.
Mywaves Adds Personalized Mobile Video Search
Video delivered to your phone, based on keyword search, is the essence of the new mywaves offering. Today mywaves announced the addition of a…
All The Code – New Search Engine for Programmers
The announcement in TechCrunch about the launch of All The Code prompted a deeper dive into this highly specialized type of vertical search. All…
What’s Serendipity?
When you find a “story you wouldn’t have normally read,” that’s called serendipity in the newspaper world. Yesterday, The Wall Street Journal’s Jason Fry…
Super Bowl Advertisers Missed Opportunities
I know, I could use all sorts of football metaphors here, but I’ll skip that to get to the story. Reprise Media published its…
Niched or Vertical Approach Popular in Chinese Search
The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search industry seems…
Google Enhances Its “Link:” Command at Webmaster Central
As Kevin Newcomb mentioned yesterday, Danny Sullivan had an outstanding write-up yesterday about Google’s enhancement of its “Link:” operator which allows researchers to discover…
Linkbait Rules As Linkbait — Masterful
Oh what a recursive world we live in. Andy Hagans has successfully baited links from several search marketing blogs with his Ultimate Guide to…