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comScore Defines Panama Effects
ComScore Networks has found that Yahoo’s new ranking model has increased click through rates on its ads, at least initially. The study, based on…
SEMPO Board Named
This year’s SEMPO elections are complete, and a new board of directors for 2007 has been named: Chris Boggs, Avenue A/Razorfish Massimo Burgio, Global…
Blinkx offers a way to search the contents of Web videos
Jason Pontin of The New York Times has written a feature story about Blinkx today entitled, “Millions of videos, and now a way to…
Search Headlines & Links: Feb. 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
SES London Cartoon Review
Hats off once again to the Rebecca Kelly over at SeoMoz for her great cartoon of the real conference. Good reason to get you…
Skype’s One-Two Punch
Skype is on a roll this week. First its Joost online video site signed a deal with Viacom to fill the massive void left…
EFF Backs Google Trademark Advertising Methods
Google’s allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation. A Federal Appelate Court will…
Marchex Adds Conversion Tracking
Marchex, the company that runs Enhance Interactive and the Marchex Content Network announced it will be adding conversion tracking to its PPC advertising platform.…
Veritas Pays $30 Million To Settle AOL Fraud Case
The SEC will receive $30 million from Veritas to settle the AOL advertising fraud case. AOL and Veritas were found by the SEC to…
Adify To Provide Ads for Washington Post, Newsweek
Adify’s “Build Your Own Network” ad platform will be used by the Washington Post and Newsweek for their online publications. The company will provide…
Is Google Gearing Up For Assault On Traditional Media?
Okay I was asked to fill out a survey from Google today. We all get them from various places, sometimes we fill them out…
Microsoft adCenter System Error Causing High CPC Jumps
Posters at the DigitalPoint forum spotted a major glitch in the MSN adCenter. I contacted my reps and they were well aware of the…
11 Guidelines for Getting Authoritative Links
This post will offer 11 guidelines for getting authoritative links. Authoritative links bring value to your web promotion strategy that far exceeds their value…
Search Engine Advertisers’ Wish List
In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to make PPC…
U.S. Search Engine Rankings and Top 50 Web Rankings, January 2007
Web users started searching early for tax information, vacation booking, new jobs, and places to live in January.
Yahoo! Gives 2nd SearchLight Award
So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today. As their press release states: The Yahoo! 2nd…
Search Headlines & Links: Feb. 22, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Local Search Partnerships of the Day
Today saw a few notable partnership announcements in the local search space. More specifically in local online classifieds and in mobile local search. Tellme…
More Ads for MySpace
Fox Interactive Media today announced that it has acquired Strategic Data Corporation (SDC) an interactive advertising technology company. This ad-serving technology will enable Fox…
Search Biz Lends A Hand
In the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace. It makes economic sense. Jupiter…