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PPC

Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types

Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you…

By John Lee · 02 May 2011

Industry

Search News & Headlines Around the Web – May 2, 2011

Here’s a roundup of today’s other search news and headlines from around the web. Search Industry News Google Probe Said to Be Focus of…

By Danny Goodwin · 02 May 2011

Mobile

6 Keys to Mobile Search Marketing Success

Your paid mobile strategy requires separate targeting. Avoid costly mistakes by not lumping desktop and mobile search together without taking the time to analyze…

By Eli Goodman · 02 May 2011

Mobile

Top Google Spot is Less Valuable on iPads [Study]

Search-based online advertising network Chitika has put out an interesting study showing that the top spot in Google receives 20 percent of clicks among…

By Brent Rangen · 02 May 2011

Video

Top YouTube Videos of Canada Election 2011

The General Election in Canada on Monday, May 2, 2001, could turn out to be a real nail biter, but Canadians who tweet or…

By Greg Jarboe · 02 May 2011

Industry

World’s Fair Google Doodle Conceals Treasures of Modern Life

Today Google is honoring the 160th Anniversary of the World’s First Fair. The event took place in Hyde Park in 1851 and was called…

By Jonathan Allen · 01 May 2011

SEO

The Role of On-Page SEO Content: Relevance, Not Rankings

From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major…

By Eric Enge · 01 May 2011

Industry

Search Week in Review for April 30, 2011

Here’s a recap of this week’s columns and news stories for the week of April 24 to 30, as reported by Search Engine Watch.…

By Danny Goodwin · 30 Apr 2011

Social

Linden Lab Is About To Change Marketplace… Again.

Linden Lab begins beta testing of a new inventory and delivery system for Marketplace.

By Avril Korman · 30 Apr 2011

Industry

About.com Pageviews Down After Panda Update Say New York Times Co.

Google’s Panda update has affected New York Times Co. owned About.com, the company confirmed during its Q1 2011 earnings conference call. “Design changes in…

By Danny Goodwin · 29 Apr 2011