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iProspect Opens Office in Spain
SEM agency iProspect recently began accelerating its global expansion plans by moving founder and former CEO Fredrick Marckini over to parent Isobar to become…
Mission Possible: Managing Millions of Keywords
Your mission, should you choose to accept it, is measuring the performance of a massive keyword set. Insight on approaching the project and enterprise…
Search Headlines & Links: Apr. 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Highlights from the SEW Blog: Apr. 23, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
David Naylor Launches Robots.txt File Builder
I was actually outside the Hilton discussing this project less than two weeks ago with David Naylor and he has already delivered the first…
Google Changing Tune on Performics?
Since Google announced its intention to acquire DoubleClick, the industry has been buzzing with speculation about what would happen to Performics, the search and…
Charlie Rose To Host First Live Online Presidential Debates
Yahoo along with the Huffington Post and Slate will host two presidential debates during the 2008 campaign. Hosted by Charlie Rose, these interactive debates…
Unica’s Steve O’Brien on Cross Channel Integration
Steve O’Brien is Unica’s VP of Internet Solutions Marketing, and I had a chance to talk to him about cross channel integration. This is…
Paid Search, Trademark Legalities and Liability — Oh My!
Tony Wright offers a fresh perspective on search advertising, and the trouble bidding on trademarked terms can bring. One lawyer, savvy in search advertising,…
Search Headlines & Links: Apr. 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
SES Toronto Speaker Development
25 years ago, Canada repatriated its Constitution. And today, I’m proud to say, the fourth ever Search Engine Strategies conference held in this country…
SES New York 2007 – wrap up
Well SES NY ended a week ago today and I just wanted to say thank you to everyone who helped make it such a…
Google’s Long March Towards Taking Over the Advertising Universe
Kevin Newcomb reported earlier on Google’s earnings announcement, adding to the never ending string of news from the Googleverse – most recently including the…
Google ranks The Colbert Nation #1 for “giant brass balls”
Stephen Colbert’s viewers, who have already been banned by Wikipedia, have now mastered the art of googlebombing. If you conduct a search on Google…
In House Issues: When You Can’t Afford an SEO Rockstar
This was a hot topic of conversation at last week’s SES – companies are having extreme difficulties finding an hiring qualified SEO talent, and…
Video Interview with Avinash Kaushik of Google Analytics
Sage Lewis of SageRock has posted a video interview with Avinash Kaushik of Google Analytics, as part of a series of interviews he did…
Where Content’s Not Free
In a world where content’s not free, there are many professional publishers who meet niche needs. These publishers create private network effects and make…
Addressing the Rights Holders
At the recent SIIA (Software & Information Industry Association) conference, many traditional publishers heard Yahoo! appeal directly to their interests. Yahoo’s Scott Moore explained…
Search Headlines & Links: Apr. 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
SEMDirector Offers Accountability to Enterprise SEMs
Search marketing is growing in complexity for enterprise-scale advertisers, and SEMDirector aims to help them get the most from their search efforts.