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Social Content Seeding for SEO
Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as…
Google & Bing Social Search Brand Strategies
It’s important to examine how Google and Bing’s social efforts may affect your brand. How do social signals, referral traffic, and conversions contribute to…
Gifting Online & Offline: A Seasonal Analysis
The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice…
Rapportive: Robust Social Profiles in your Gmail
When working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive.
Analytics Tips for Setting up Google +1
Google's +1 button is now officially here. In a low-key blog post, Google simply announced that the button has launched in partnership with a…
Twitter’s Follow Button Makes it Easier to Find, Follow New Accounts
Twitter has unveiled a new Follow button that it makes it easier for visitors to find and follow new Twitter accounts without leaving a…
Eric Schmidt on Search Result Answers, Social Failures & Google Offers Launch
During an interview last night with Google’s Executive Chairman Eric Schmidt at the D9 Conference, questions from Walt Mossberg and Kara Swisher ranged from…
Bing Maps Changes View of Streetside
Bing Maps announced changes to it's Streetside view in Bing Maps, getting rid of the previous 360 degree panoramic bubbles and flattening steet-level images…
Can Google Correlate Be Used as a PPC Tool?
Google have released a tool that enables you to investigate and compare correlations of search volumes across different terms over time. Could this be…
Community Engagement & 43,000 Cookie Monsters
Several Search Engine Watch authors have broached the topic of community engagement, whether it’s on understanding your social consumer engagement scenario or on the…