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Microsoft Takes Stake in CareerBuilder
Microsoft has acquired a minority equity stake in job search engine CareerBuilder, owned jointly by newspaper companies Gannett, Tribune and McClatchy. In addition, the…
Yahoo Auctions to Bid Adieu
June 16th will see the closing of Yahoo Auctions in the US and Canada, according to the Yahoo website. The services will continue to…
Google Print Ads Now in AdWords Console
Andy Beal at Marketing Pilgrim has posted screenshots of the new Google Print Ads interface in the AdWords console. Google announced last month that…
Travel Search Overview: Informative or Commercial?
In the United States, the summer travel season is about to begin and the most used method for booking and researching travel options is…
Gates Plans to Spend Remaining Time Focusing on Search
Microsoft chairman and founder Bill Gates said yesterday that he plans on spending his remaining 15 to 18 months of active duty at the…
Maximizing Existing Site Traffic to Improve User Retention
Eric Enge reviews the improved SEO performance and user experience created by some relatively simple upgrades in technology.
User-Generated Videos On Your Domain?
Do you already produce or license video content for your site? Do you incorporate user-generated content and sharing tools now? Then encouraging your visitors…
Handling Search Marketing in Large Organizations
Paid search and organic optimization require different strategies when working to bring them into large organizations. Melanie Mitchell shares her experience of setting up…
Search Headlines & Links: May 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Setting Up Search in Large Organizations
Creating a search marketing strategy for any company can be a daunting task. That’s especially true when the company has more than 50 different…
New Release of Google Analytics
Google Analytics has come out with a new major release. With this release, Google closes the gap between their solution, and that of many…
More Search Marketers Weigh in on Paid Links
The debate over whether paid links should count in Google’s ranking algorithm has been going strong, sparked most recently by Google’s spam-buster Matt Cutts.…
blinkx Adds French VODEO.TV Content
Through a partnership with VODEO.TV, a video-on-demand French language portal, video search engine blinkx has added 1500 hours of French television content to its…
Rules of Engagement: Creating Effective Content
Rule #1 of website copywriting and content management is simple: Engage the reader. To engage the reader and be successful in search, you need…
A/B Testing is Not as Easy as Learning Your ABCs
The challenges enterprise sites face when attempting to A/B test for performance in search marketing.
Search Headlines & Links: May 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Highlights from the SEW Blog: May 7, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Press Releases Can Be Good, But When They’re Bad They’re Ridiculous
I was checking my various sources of news this afternoon and came across a couple of PR articles at eMediaWire that seemed of interest…
Web Analytics Shootout Data Released
Stone Temple Consulting (STC) has released the first findings from its 2007 Web Analytics Shootout: a competitive comparison of 7 Web analytics vendors, whose…
Selling or Servicing?
Lee Odden recently interviewed Gord Hotchkiss, and the interview covered some interesting ground. In particular, Gord talked about how Google’s moves towards personalization are…