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Search Headlines & Links: June 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Vanessa Fox Leaving Google
Big news from the world of Vanessa Fox. She is leaving Google, and moving onto a new role at Zillow. It should be fascinating…
Google Video Expands Focus on Search
Google Video had been comprised of videos that were submitted by users, or uploaded by content providers for purchase. It appears that Google has…
Kevin Ryan on the Future of Search Engine Strategies
Last week, we announced that Kevin Ryan had joined Incisive Media as the new VP and global content director for Search Engine Strategies and…
SEW Experts: Creating Link Bait With Hot Content and Promotions
In today’s Link Love column, “Creating Link Bait With Hot Content and Promotions,” Justilien Gaspard tells you how to create hot, compelling content and…
SEW Experts: The Business Case for Expanding B2B SEM
In today’s Vertical Challenge column, “The Business Case for Expanding B2B SEM,” Jessica Bowman reviews the Enquiro 2007 Business to Business Survey. If you’re…
Creating Link Bait With Hot Content and Promotions
Link columnist Justilien Gaspard tells you how to create hot, compelling content and then spread the word with promotions that create buzz. This is…
The Business Case for Expanding B2B SEM
If you're looking to expand your B2B SEM efforts, read Jessica Bowman's review of the Enquiro 2007 Business to Business Survey. You'll get the…
Laying the Foundation for In-House SEO Success in Large Organizations: Part II
Successfully building an in-house SEO team requires coordination between many parts of the organization, with defined targets and a plan to reach those targets.
Search Headlines & Links: June 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Laying the Foundation for In-House SEO Success in Large Organizations: Part I
Having an in-house SEO team can be beneficial, and is especially important for large organizations with large and complex sites. But you need to…
Cable TV and Local Search
As Cable television providers test the waters of on-demand programming in the early days of the medium, some have begun to test user preferences…
In-House SEO in Large Organizations
While many large organizations might be inclined to outsource their SEO, AOL’s Melanie Mitchell says that could be a mistake. In today’s SearchDay, Laying…
Google Webmaster Tools Adds Paid Links Reporting
As expected, Google has added a paid links reporting form to its Webmaster Tools. Google has been warring against paid links that pass PageRank,…
Fresh Update to Google Analytics
The Google Analytics has just released an update. The update focused on adding a few select things that they heard as feedback from their…
Priming Your Quality Score to Boost Campaign Results
The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide great campaign…
SEW Experts: Priming Your Quality Score to Boost Campaign Results
In today’s By the Numbers column, “Priming Your Quality Score to Boost Campaign Results,” Eric Enge shows you how to use the new paid…
Search Headlines & Links: June 12, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Are Bid Management Tools Dead?
Are bid management tools still useful, or have they outlived their purpose?
Jennifer Laycock, Lactivist and Search Engine Guide Editor, Starts Google Moratorium
So Tuesday June 12th is supposed to be ‘Don’t Use Google Day’ – guess someone forgot to send me the memo because the day…