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Eggs and Baskets: How Second Life’s Facebook Marketing Has Backfired
“Don’t put all your eggs in one basket.” We’ve all heard that phrase, and it’s true, quaint as it is (particularly when you handle…
Resources for Learning About PPC
A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC – newbie…
15 Search & Social Takeaways from SES Toronto 2011 #sesto
Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and…
Dilbert: Scratching Google’s Back on Black Hat SEO Awareness
Black hat SEO tactics are no laughing matter, but that hasn't stopped established comic strip Dilbert from poking fun. Two recent Google-centric strips may…
Yandex and Rambler Band Together Against Google Russia
While Google has dominion in most countries, in Russia it's just a footnote to Yandex, the country's leading search engine. To ensure the continued…
Google AdWords “Interests” Graduates
Google AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader interests, regardless…
Google to Expand Display Ad Business to 20 Billion+
Google may be the big fish of search, but they're still in third place for display advertising. That's about to change, though, with Google…
Could Google Suggest Be Used to Send Coded Messages?
Google Suggest could be used to transmit secret messages in plain sight. That's the message from a stenography specialist who says spies and terrorists…
Google Scoops Up 5 Creative Awards at Cannes Lions Ad Festival
Google, a company that has made its name off search and has famously eschewed brand advertising for over 10 years, have picked up five…
The Developing FTC Google Search Antitrust Case
The FTC is preparing to launch an antitrust case against Google's search division. The company is facing accusations of unfairly favoring its own services…