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Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use…
4 SEO Recommendations for More Effective B2B Website Industry Sections
B2B marketers must fully leverage SEO to bring more leads and conversion opportunities. Here's how to determine optimal keyword strategies for gaining visibility and…
The Value of an In-House SEO
When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have…
Concrete Details on Google Music (Beta)
After months of anticipation and weeks of dedicated waiting, I've received an invite to the Google Music (Beta). Here are a few concrete details…
Play Blekko’s New “3 Engine Monte” Game
Blekko, the world's favorite upstart search engine, has made some major recent updates. One fun extra included is called "3 Engine Monte." The feature…
Blekko Unmasks New Search Results With “Zorro” Update
Blekko, the hard-line anti-spam search site, has revamped their search results page format on the front- and back-end. Known as "Zorro," the update changes…
Google Hits the Billion Monthly Unique Visitors Mark
Roughly one in seven people around the world visit Google monthly. How do we know? Google has just become the first company to break…
Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?
The performance-based SEO model can work, but has a disconcerting mix of over-the-top claims, moral hazards, and aggressive link building tactics that can damage…
Time to Turbo-Charge Your Twitter Strategy: Why & How
Twitter is well positioned to continue growing significantly. In addition to providing pure click value, Twitter is eyeing the mobile future of the Internet,…
The Tests You Want or the Tests You Need?
Testing website content and features is a vital part of conversion rate optimization but sometimes carrying out the tests you want must wait until…