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Google Quality Scoring: Changes And Insights
Okay the Quality Score discussions have been busy lately. While we would all like to have a light turned on inside the ‘black box’…
Happy 10th Birthday Search Engine Watch
Today is the 10th birthday of Search Engine Watch. While I was not there for the delivery, I have been there for many of…
Google To Offer Digitalized Text Books For Big Ten Schools
In an interesting move, Google has partnered with the universities of the Big Ten to offer digitalized versions of text books, according to a…
Search Headlines & Links: June 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Universal Search Boosting Map, Video Traffic
Hitwise’s Bill Tancer has published an analysis of traffic data on Google’s various properties, comparing them before and after the Universal Search launch on…
Balancing Video Quality and Search Optimization
Do you plan to optimize a video for search engine visibility? It's important for video search optimizers to communicate with videographers in producing quality…
Sputtr: Many Search Options, One Place
For those who like to search using multiple engines, but who are tired of opening multiple browsers or tabs, there’s now a simple, elegant…
SEW Experts: Balancing Video Quality and Search Optimization
In today’s Vertical Challenge column, Balancing Video Quality and Search Optimization, Grant Crowell shows how to create quality video and shorten compression time, using…
SEW Experts: Predicting ROI for Future SEO Efforts
In today’s Outsourced column, Predicting the ROI for Future SEO Efforts, Chris Boggs continues his series on calculating ROI with a look at predicting…
Predicting the ROI for Future SEO Efforts
Measuring ROI for current campaigns is a piece of cake, right? But how about predicting the ROI for future SEO campaigns? Navigate the waters…
Search Headlines & Links: June 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Measuring Search Marketers’ Job Performance
A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are…
Measuring an SEM’s Job Performance
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and…
What Are They Selling?
Let’s take a quick look at the largest online retailers. In a “normal” ad environment, their fortunes would impact ad rates and inventory directly.…
Kevin Ryan, VP, Global Content Director, Search Engine Watch and Search Engine Strategies
Hi everyone, we announced today that Kevin Ryan has been named the Vice President and Global Content Director of Search Engine Watch and Search…
Pepperjam Signs Exclusive Deal With DoubleClick
In an interesting move for a large scale agency, Pepperjam has signed an exclusive partnership deal with DoubleClick. “We made the switch to DoubleClick…
Interview of Microsoft’s Satya Nadella at SMX Advanced
Monday night at SMX Advanced in Seattle, Danny Sullivan sat down with Satya Nadella, who is the Corporate Vice President of Microsoft’s newly-created Search…
RSS Mashups – Emerging Tools with Great Potential
Whenever I see the term “mashup,” I visualize cleverly altered, often funny video or audio clips, modern contributions to the art of bricolage. What…
And now a few words from Kevin Ryan, VP, Global Content Director, Search Engine Watch and Search Engine Strategies
Greetings everyone, I’m very happy to announce that I have joined the team here at Search Engine Watch and Search Engine Strategies. Everyone has…
Let’s Go Viral
Viral marketing and link love are like two peas in a pod. Viral Web marketing can be risky, but the rewards are great. Here's…