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PPC

How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top money-maker for Google.…

By Danny Goodwin · 19 Jul 2011

Development

Yandex.Webmaster Now Available in English

Russian search engine Yandex recently translated its Yandex.Webmaster service to English. While similar to other tools offered by both Google and Bing, Yandex.Webmaster takes…

By Thom Craver · 19 Jul 2011

Social

Ask Murdoch Search Engine Spoofs #HackGate, Evades Answers

True to form, the web has been abuzz with back chat on Twitter and Facebook about the Murdoch inquiry. One political blog, pounced on…

By Jonathan Allen · 19 Jul 2011

PPC

Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

AdWords Call Metrics are now available to all advertisers in the US and Canada. The service auto-generates unique toll-free forwarding numbers to your business…

By Jonathan Allen · 19 Jul 2011

Social

Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

Social media optimization (SMO) is the process of optimizing content for social interaction, discussion, and sharing. This guide reviews the benefits, factors, and checkpoints…

By Angie Schottmuller · 19 Jul 2011

Analytics

Factual: The B2B Demographic Research Artist’s New Best Friend

Factual’s data platform is a fundamental part of the process of targeting contextual ads to businesses on Facebook and LinkedIn. Additionally, it offers identifying…

By Manny Rivas · 19 Jul 2011

Content

The Agency’s Guide to Building Links and Expertise with Guest Placement Campaigns

Guest placement campaigns for link and expertise building require perseverance, remarkable content and a supply of publishers. Here are seven ways agencies can gauge…

By Garrett French · 19 Jul 2011

Social

Facebook Testing New Story Verbs and Locked Nav Bar?

Facebook seem to be testing a locked navigation bar so that users can scroll further and faster into the past life streams. Another feature…

By Jonathan Allen · 18 Jul 2011

Industry

Google Tests Locked Search Box, New-Look Instant Previews

Apparently not content with its recent makeover, Google is testing a new search interface that locks the top navigation bar, search box, and Google’s…

By Danny Goodwin · 18 Jul 2011

Industry

Bing Releases Updated Weather & Finance Tools

The search engine game has become as much about offering powerful side services as it is about giving the best SERP results. The first…

By Rob D Young · 18 Jul 2011