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SEW Experts: Do You Really Need to Overhaul Your Landing Pages?
In today’s Search Ads column, “Do You Really Need to Overhaul Your Landing Pages?,” Tony Wright tells you how to determine whether or not…
Search Headlines & Links: July 20, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Link Building is a Permanent Investment
I occasionally end up speaking with webmasters who thing of link building as an activity that you do for a while, and then you…
Google Results Good, But Not Good Enough?
Google reported its second-quarter results yesterday, which showed rapid revenue growth and strength in its business. Unfortunately for Google, expenses rose more than analysts…
The Guts of an Enterprise-Level Web Analytics Audit
One of the biggest problems faced by large companies is knowing how to interpret Web analytics data. Chris Boggs gives you the lowdown on…
Getting Started in Local Search
Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan.
SEW Experts: Getting Started in Local Search
In today’s Vertical Challenge column, “Getting Started in Local Search,” Gregg Stewart introduces a new column, Local Search, with information on how to get…
SEW Experts: The Guts of an Enterprise-Level Web Analytics Audit
In today’s Outsourced column, “The Guts of an Enterprise-Level Web Analytics Audit,” Chris Boggs gives you the lowdown on a site side analytics audit,…
SES Latino — Interview with Conference Chair Nacho Hernandez
Hernandez discusses the rapid growth of the Hispanic and Latin American market, and the wide-open opportunities coupled with special challenges for search marketers.
Search Headlines & Links: July 19, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Local.com Acquires PremierGuide
Local.com has picked up B2B local directory provider PremierGuide for a about $2 million. PremierGuide offers white-label business directories to local publishers, such as…
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent for the…
Creating Link Love With Informational Videos
Advice for creating B2B videos that can create a lot of link love.
Google-DoubleClick Deal Faces Congressional Scrutiny
Google execs will be called to defend the potential $3.1 billion acquisition of DoubleClick before both House and Senate Subcommittees, according to the New…
Google Expands Newspaper Ads
Google has opened up its Print Ads program to all AdWords customers, giving them the ability to purchase ads in approximately 225 U.S.-based newspapers.…
SEW Experts: Creating Link Love With Informational Videos
In today’s Link Love column, “Creating Link Love With Informational Videos,” Sage Lewis gives some advice for creating B2B videos that can create a…
Search Headlines & Links: July 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Planning your Search Strategy for the Latino Market
We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your…
Hyper-Local Gets a Vote of Confidence
Dallas based Hyper local news and events site Pegasus News has announced it will be acquired by Fisher Communications. The deal will bring Pegasus’…
Matt Cutts Seeking Search Bugs
Matt Cutts is asking for anyone that is aware of any search engine bugs to post them in comments on his blog. Apparently he…