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How to Leverage Product Inventory Feeds to Maximize PPC ROI
Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you…
Mobile, Local, Barcodes, and Bathroom Stalls
A perfect storm is brewing for mobile advertising in search, display, and SMS; and across mobile web and native apps. But what does it…
Court Ruling Opens Doors for Google Music Improvements
Google Music is one of several services that have ventured into the legally treacherous realm of cloud music storage and playback. However, a recent…
Gmail Sees First Google+ Integration
Google+ is starting to make small appearances on other Google services. Googler Mark Striebeck has announced that, using an expanded widget, Gmail will soon…
Facebook Updates Sharing Options, Credit Google+?
Facebook has launched a set of new privacy options that give users greater control over tags and post visibility. The new controls seem to…
Will Google Buy Hulu?
Google is one of the front-runners in the bidding war for streaming video site Hulu, with bids expected to be anywhere from $500 million…
Google Panda 6 Months Out Still Has People Baffled
Panda has created a scenario where publishers who don't embrace SEO are condemned to feel the sting of what happens when they don't. SEO…
Creating an In-House Search Marketing Center of Excellence
The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are…
Developing A Social Messaging Approval Process
Are your status updates, tweets, or other social media messaging stuck in limbo due to a lack of approval from the powers that be?…
Turntable.FM: Next on Marketers’ Playlists
Marketers should be paying attention to social music site Turntable.FM. Everybody else in the online consumer value chain will be on board soon, so…