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The 5 Keys to Conversion Rate Optimization
One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing…
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to…
Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia
Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for web activity…
Yahoo CEO Carol Bartz Fired By Phone
Yahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. The struggling company named CFO Tim Morse interim CEO.…
Google Kills 10 More Projects, Including Aardvark
Google continues to trim its offerings, announcing that 10 projects will either be discontinued or merged into other products. Aardvark, a Q&A social search…
Google Places Fails to Stop Spam, Abuse
The New York Times’ large spotlight is on Google again, this time showing how easy it is for local business owners to become victims…
Google Buys Digital Coupon Platform Zave Networks
In a move that is likely aimed at further bulking up Google Offers, Google has acquired Zave Networks, a platform that lets customers redeem…
Google Now Reviews Paused AdWords Ads
Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to “eliminate unnecessary…
11 Great Points About Google AdWords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. From great…
5 Simple Ways to Make Your Blog Links Better
Blog links can be a great way to pump up a link profile. They can be good for your brand and rankings, but they…