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Search Headlines & Links: October 31, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
AviationWeek Launches Vertical Search Engine
If you are looking for anything to do with global aviation, aerospace, and defense industries then AviationWeek.com has just launched a search engine for…
Relevance is Relative
Google is perceived by many as being “the best” search engine, returning the most relevant results. But is it really the best search engine…
Google Adds Site Location To Webmaster Tools
Google has finally added the ability to tell them where your site is located. This much discussed topic involving domain extensions, location of hosting…
Yahoo Quietly Making Algorithms Changes
Yahoo announced they have been making changes to their crawling, indexing and ranking algorithms over the past few days. Guess we were all too…
Do Not Track List? AOL Letting Users Opt Out of Tracking
The New York Times is reporting that AOL will allow their users to opt out of tracking. This stops the behavioral information collected about…
Google to Launch OpenSocial APIs
Shortly after losing out to Microsoft in its efforts to woo social network du jour Facebook, Google has unveiled OpenSocial, a set of common…
Achieving Brand and Affiliate Harmony in Search
Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand at SES @ A4U London.
Life after SERP: A/B Split and Multivariate Testing
When searchers find your site, what will they see? A/B split tests and multivariate testing provides customized results on the fly.
SEW Experts: Life after SERP: A/B Split and Multivariate Testing
When searchers find your site, what will they see? If you’re using A/B split tests and multivariate testing, they’ll see customized results on the…
SEW Experts: Achieving Brand and Affiliate Harmony in Search
Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand. In today’s Searching for Meaning column, “Achieving Brand and…
Reservation Road: Getting Search-Worthy in Three Days or Less
We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
Search Headlines & Links: October 30, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Do I Hear Butterfly Wings Flapping or Sense a Google Algorithm Update?
The organic search marketer works in an environment where the rules can change at almost any time. Since change can come at any moment,…
Reservation Road: A Study in SEO-based Movie Promotion
As some SEW readers know, some of our experts and bloggers have taken up the challenge to implement a best practices marketing campaign for…
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S. advertisers, and…
Search Engines and User Query Intent
In my recent Podcast with Bill Slawski we focused on discussing search engine ranking factors. Bill is known throughout the industry for the great…
eHobbies and Action Jackson: SEO Quarterly Site Review
Pay to Play in SEO? Or free quarterly Web site review? You decide.
SME Brand Strategy: SEM Tactics, Tips, and Tricks – Part 2
Build a small business brand online: Impossible? Not when all forms of online media are converging under search.
SEW Experts: eHobbies and Action Jackson: SEO Quarterly Site Review
Site reviews flesh out advice, best practices, and tips and tricks. In today’s au Natural column, “eHobbies and Action Jackson: SEO Quarterly Site Review,”…