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SEW Experts: SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 2
Is building a small business brand online impossible? Not when all forms of online media are converging under search. In today’s Little Biz column,…
Search Headlines & Links: October 29, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Highlights from the SEW Blog: October 22-26, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend Limits
Microsoft was busy over the weekend upgrading the features at adCenter. The editorial changes you make to ads will now go live immediately similar…
Old Time Spam Tactics Still Work (Sometimes)
I still see old fashioned tricks working from time to time. For example, doorway pages, or spammy hidden text. Granted that the sites I…
Fox, NBC and Others Testing Online TV With Hulu.com
Hulu is ready to start its test as an online television station – well really it is launching for limited access video feeds from…
Matt Cutts Confirms Google-Slap
With all the guessing and theorizing about Google’s recent PageRank update, there’s now at least confirmation that the update happened, and why. According to…
Content advertising: Search Engine content networks
One of the biggest challenges facing SEMs: making smart decisions about search engine content networks. It’s often a problem they can’t easily solve. Some…
Search and Brand Authenticity
CMO life expectancy shrinks. Search for brand authenticity grows. Solve the paradox.
SEW Experts: Search and Brand Authenticity
CMO life expectancy shrinks. Search for brand authenticity grows. In today’s Search Ads column, “Search and Brand Authenticity,” Matt Spiegel tries to get to…
Physical Addresses To Aid Online Targeting?
As online marketers, we have the luxury of reaching our targets based on what they search, browse or click on. That tells us a…
Search Engine Forums Spotlight: October 26, 2007
Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more.
Search Headlines & Links: October 26, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
The Impact of the Omniture – Visual Sciences Merger
Omniture, Inc. (Nasdaq: OMTR) announced yesterday that they are acquiring Visual Sciences (Nasdaq: VSCN) for a total of $394 million. Visual Sciences consists of…
Content Creation: About Journey, Not Destination? – Part 2
Content is the cornerstone of SEO. Game over. Find out how in-house staff can transform your travel site.
Walking the Line between SEO and Design
SEO and creative teams go together like "family" and "feud." Find out how to stop the bloodshed and get results.
Strike Outs or Home Runs?
In honor of the current World Series, we looked at search capabilities delivered by the most popular sports web sites. Nearly all these sites…
SEW Experts: Content Creation About Journey, Not Destination? – Part 2
You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so we can…
Top 10 U.S. Search Providers, September 2007
The top 10 search engines and search providers by the number of users and share of total searches.
Bigger Not Always Better in Social Media
While many social media marketers focus on the big social sites, there can be hidden treasure in smaller "micro communities."