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Local

User-Edited Locations on Google Maps

Google Maps users now have the ability to edit locations on Google Maps for all users to see. It’s starting with the ability to…

By Kevin Newcomb · 19 Nov 2007

Local

Poynt Gives New Local Search Option for Windows Live Messenger Users

Windows Live Messenger users have a new option for local search in the U.S.: Poynt. Multiplied Media has teamed with Idearc to deliver Superpages.com’s…

By Kevin Newcomb · 19 Nov 2007

PPC

Search Marketing Staffing Crisis

The search marketing staffing crisis has escalated. A solution: for industry leaders only.

By Matt Spiegel · 19 Nov 2007

PPC

Content Advertising Explained – Part 3

Content ad copywriting: The Good, The Bad and The Malthusian.

By David Szetela · 19 Nov 2007

Industry

SEW Experts: Search Marketing Staffing Crisis

There’s a tradeoff most people face in the process of hiring a search marketing team: hire people with less business experience who are likely…

By Kevin Newcomb · 19 Nov 2007

Industry

SEW Experts: Content Advertising Explained – Part 3

Content ads need to work harder than search ads to distract the reader’s attention from the Web site content that attracted them in the…

By Kevin Newcomb · 19 Nov 2007

Industry

Search Headlines & Links: November 16, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 16 Nov 2007

Industry

Search Engine Forums Spotlight: November 16, 2007

Found in the search marketing forums: Pricing PPC Campaign Management; Confirmed: No Penalty for Invalid Pages; Google's Neglected Property; and more.

By Kevin Newcomb · 16 Nov 2007

Industry

Microsoft Exec Claims They Will Have 30% Search Market Share

Kevin Johnson, president of Microsoft’s platforms and services division, said he thinks Microsoft can get a 40% share of the search market in the…

By Frank Watson · 16 Nov 2007

Industry

Thanksgiving Turkey, Image Search, and Missed Opportunities

Thanksgiving is a major holiday for my family. With the first changes of color in the foliage, I begin the counting the weeks until…

By Amanda Watlington · 16 Nov 2007

SEO

The 10 Most Common SEO Mistakes

There are surely hundreds of different ways that people can mess up their sites. Based on our experience from working with scores of clients,…

By Eric Enge · 16 Nov 2007

Industry

Clickable Areas on AdSense Redefined

Google announced today on the Inside AdSense blog that it has redefined the clickable area of its text ads to make only the ad’s…

By Kevin Newcomb · 16 Nov 2007

Local

Local Search: Competing All Over the Map

Mapping local search: from MapQuest to Google Maps to Everyscape. Who's going to win the map wars?

By Michael Boland · 16 Nov 2007

Industry

SEW Experts: Local Search: Competing All Over the Map

Google Maps, launched with AJAX functionality, draggable maps, and satellite imagery in late 2005, started an “arms race” in development of new features and…

By Kevin Newcomb · 16 Nov 2007

Industry

Brand Strategies for Search Marketing – Part 1

Do you buy brand keywords? Question No. 1 CEOs ask big brand, large enterprise search marketers. This week: brand strategies and quality management (paid…

By Erik Qualman · 15 Nov 2007

SEO

A Winning SEO Plan To Create Buzz, Traffic, Links

SEO PR strategies: How to create a cool contest, give away free prizes, generate SEO buzz.

By Justilien Gaspard · 15 Nov 2007

Industry

SEW Experts: Brand Strategies for Search Marketing – Part 1

Whether you’re an agency, consultant, or in-house search expert, it’s likely that you will eventually need to answer this key question from your CEO:…

By Kevin Newcomb · 15 Nov 2007

Industry

SEW Experts: A Winning SEO Plan to Create Buzz, Traffic, Links

How do you engage users, create buzz and generate links all at the same time? In today’s Link Love column, “A Winning SEO Plan…

By Kevin Newcomb · 15 Nov 2007

Local

What Local Can Learn from Universal Search

Local content providers can learn from the trend toward blended search results.

By Michael Boland · 14 Nov 2007

Industry

Search Headlines & Links: November 14, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 14 Nov 2007