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Local

What Can Local Learn from Universal Search?

It remains to be seen how big of a role local search results will play in the blended search results that the major engines…

By Kevin Newcomb · 14 Nov 2007

Industry

Vanessa Fox is on the Move

Vanessa Fox, formerly the driving force (and friendly face) behind Google Webmaster Central, is on the move again. Vanessa left Google in June to…

By Kevin Newcomb · 14 Nov 2007

Industry

SES Webcast Today: How Large Enterprises Effectively Integrate Paid & Natural Search Marketing

There’s still time to sign up for a webcast beginning at 1 p.m. EST today discussing the challenges large enterprises face when integrating SEO…

By Kevin Newcomb · 14 Nov 2007

SEO

Myth Busting: Affiliate Marketing

There is a persistent belief out there by many that affiliate marketing is bad. The truth is that it’s all in the packaging, and…

By Eric Enge · 14 Nov 2007

Industry

Using Google Trends to target cities with press releases

Mike Cheslar of eVisibility Insider has figured out a simple yet clever strategy to make sure that your press releases are seen by cities…

By Greg Jarboe · 14 Nov 2007

Analytics

Bid Management Lookback Options

PPC bid management tools. Do look back. Your competition may not be gaining on you.

By Eric Enge · 14 Nov 2007

Industry

Understanding the Global Search Marketplace – Part 1

Global search marketing. Search query growth. Ryan scores exclusive comScore data. Part 1 of a series.

By Kevin Ryan · 14 Nov 2007

Industry

Advertising Placements by Industry and Top Sponsored Links, October 2007

The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links.

By Enid Burns · 14 Nov 2007

SEO

Only Searchable At Your Library

This week, I learned about a newly accessible treasure trove of history and literature online. Once again, my excitement was tempered by the reality…

By rumo · 14 Nov 2007

Industry

SEW Experts: Bid Management Lookback Options

One of the key factors when using bid management tools is how far back in time you need to look at the data to…

By Kevin Newcomb · 14 Nov 2007

Industry

SEW Experts: Understanding the Global Search Marketplace – Part 1

The search world is expanding. Global players like Google, Yahoo, Baidu and Microsoft are competing to be the single resource for accessing information. In…

By Kevin Newcomb · 14 Nov 2007

Analytics

Tracking Real Value with Incremental ROI

You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental…

By Steve Haar · 13 Nov 2007

Industry

Search Headlines & Links: November 13, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 13 Nov 2007

Analytics

Do You Know What’s Really Causing Your Results?

Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could identify the…

By Kevin Newcomb · 13 Nov 2007

SEO

Report: UK Small Businesses Shy Away from Search

A majority of small businesses in the U.K. are not investing in search marketing, but those who do are seeing an increase in sales,…

By Kevin Newcomb · 13 Nov 2007

SEO

Yahoo Adds 9 Asian Countries To Mobile Search

Yahoo is now offering its mobile search product in Chinese and has added nine new partners in the Asian market according to a press…

By Frank Watson · 13 Nov 2007

Industry

Live Search Shopping Feature Commentary

Recently I covered the new shopping search when I did an interview with Garry Wiseman of Microsoft, but yesterday the Live Search blog highlighted…

By Eric Enge · 13 Nov 2007

Industry

Keywords First – New Web Site Second

Keyword research: Everything you wanted to know but were afraid to ask.

By Carrie Hill · 13 Nov 2007

SEO

How To Choose an SEO Agency and Why

SEO vs PPC. SEO wins Round One: "Au (natural) revoir," PPC.

By Mark Jackson · 13 Nov 2007

Industry

SEW Experts: How To Choose an SEO Agency and Why

When pricing SEO services, many companies have a hard time getting a handle on what they should pay. In today’s au Natural column, “How…

By Kevin Newcomb · 13 Nov 2007