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What Can Local Learn from Universal Search?
It remains to be seen how big of a role local search results will play in the blended search results that the major engines…
Vanessa Fox is on the Move
Vanessa Fox, formerly the driving force (and friendly face) behind Google Webmaster Central, is on the move again. Vanessa left Google in June to…
SES Webcast Today: How Large Enterprises Effectively Integrate Paid & Natural Search Marketing
There’s still time to sign up for a webcast beginning at 1 p.m. EST today discussing the challenges large enterprises face when integrating SEO…
Myth Busting: Affiliate Marketing
There is a persistent belief out there by many that affiliate marketing is bad. The truth is that it’s all in the packaging, and…
Using Google Trends to target cities with press releases
Mike Cheslar of eVisibility Insider has figured out a simple yet clever strategy to make sure that your press releases are seen by cities…
Bid Management Lookback Options
PPC bid management tools. Do look back. Your competition may not be gaining on you.
Understanding the Global Search Marketplace – Part 1
Global search marketing. Search query growth. Ryan scores exclusive comScore data. Part 1 of a series.
Advertising Placements by Industry and Top Sponsored Links, October 2007
The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links.
Only Searchable At Your Library
This week, I learned about a newly accessible treasure trove of history and literature online. Once again, my excitement was tempered by the reality…
SEW Experts: Bid Management Lookback Options
One of the key factors when using bid management tools is how far back in time you need to look at the data to…
SEW Experts: Understanding the Global Search Marketplace – Part 1
The search world is expanding. Global players like Google, Yahoo, Baidu and Microsoft are competing to be the single resource for accessing information. In…
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental…
Search Headlines & Links: November 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Do You Know What’s Really Causing Your Results?
Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could identify the…
Report: UK Small Businesses Shy Away from Search
A majority of small businesses in the U.K. are not investing in search marketing, but those who do are seeing an increase in sales,…
Yahoo Adds 9 Asian Countries To Mobile Search
Yahoo is now offering its mobile search product in Chinese and has added nine new partners in the Asian market according to a press…
Live Search Shopping Feature Commentary
Recently I covered the new shopping search when I did an interview with Garry Wiseman of Microsoft, but yesterday the Live Search blog highlighted…
Keywords First – New Web Site Second
Keyword research: Everything you wanted to know but were afraid to ask.
SEW Experts: How To Choose an SEO Agency and Why
When pricing SEO services, many companies have a hard time getting a handle on what they should pay. In today’s au Natural column, “How…