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SEW Experts: Keywords First – New Web Site Second
Where do you start once you have an idea for a new online venture? If your goal is to build it and they will…
Highlights from the SEW Blog: November 5-9, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: November 12, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Wants To Be An American Idol
Talks between Google and Simon Fuller – TV and music impressario – to develop a global online video presence, according to reports and rumors.…
Yahoo Announces Change To Shorter Descriptions
I received two emails this morning both stating the same thing (slightly different subject lines) – Yahoo will be cutting off ads at 75…
AOL Acquires Q&A Platform Yedda
Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad companies. Today, AOL follows that…
Interview with Microsoft’s Ramez Naam
I had the chance recently to interview Ramez Naam of Microsoft. It was an interesting discussion focused on some of the key issues that…
Going to SES Chicago for the first time
Last Wednesday evening, I spoke at the SEMNE networking event about “Getting found in all the right places.” SEMNE stands for “Search Engine Marketing…
Content Advertising Explained – Part 2
Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.
The Future of Search: Strategy, Execution, Evolution
What's causing search marketers high anxiety, fear, uncertainty, and doubt?
SEW Experts: The Future of Search: Strategy, Execution, Evolution
These days, search marketers seem to be filled with high anxiety, fear, uncertainty, and doubt. In today’s Search Ads column, “The Future of Search:…
SEW Experts: Content Advertising Explained – Part 2
Content ads are not search ads, and need to be thought of differently. In today’s Content Advertising column, “Content Advertising Explained – Part 2,”…
Search Headlines & Links: November 9, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search Engine Forums Spotlight: November 9, 2007
Found in the search marketing forums: Aggressive Negative Keywords; Designing for the Human Experience; SEO Footprints; and more.
Yahoo Shares Hints on Improving Quality Index
Yahoo search ads have been ranked using a quality index since the launch of Panama. This number is important, because ads with a higher…
SEO Engineers Keep Agency on Track
SEO Engineer wanted. Educator, strategist, translator. No one trick ponies need apply.
Local Search for National Brands
National brands: empower your local sales channel to generate more sales, leads, and conversions. Here's how.
SEW Experts: SEO Engineers Keep Agency on Track
There’s a dirty little secret about SEO. Most people have absolutely no idea what we do. In today’s Outsourced column, “SEO Engineers Keep Agency…
SEW Experts: Local Search for National Brands
National brands that empower their local sales channel can generate more sales, leads, and conversions. In today’s Vertical Challenge column, “Local Search for National…
Corporate America Can Learn a Lot from Bloggers
Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.