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How Marketers Can Connect with the 3 Mindsets of Search [STUDY]
People searching for information online fall into one of three mindsets: Answer Me, Educate Me, or Inspire Me. Learn how marketers can tailor brand…
Is Spotify’s Million Signups Through Facebook A Marketing Game Changer?
Should Google and Apple be concerned with the 1 million new signups music streaming app Spotify experienced after it launched its Facebook partnership? This…
3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links
Don’t let a code freeze put your SEO initiatives on ice. Make the most of this holiday sales season by implementing a few last-minute…
Dead Sea Scrolls Online, Searchable, Thanks to Google
The famed Dead Sea Scrolls have gone digital, thanks to a collaboration between Google and The Israel Museum, Jerusalem. Five of the scrolls are…
Google Pays INRIX Millions to Improve Real-Time Traffic Data
Google has awarded real-time traffic information company INRIX a multi-year, multi-million dollar contract to provide Google Maps and Google’s mobile navigation applications with crowd-sourced…
Google Zeitgeist: Larry Page on Search, Google+, Motorola & More
In a rare public speaking engagement, Google co-founder and CEO Larry Page spoke to Zeitgeist attendees on the search giant’s successes and threats, and…
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same period, online…
Google+ Hits 50 Million Users, Adds Circle Sharing
Google’s social network has hit an estimated 50 million users, with 2 million new users joining per day, thanks to a surge in use…
SEO: Success Through Delegation & Integration
If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do you need…
TrueView Video Ads Open Treasure Chest of AdWords Inventory
Google has expanded video ad options in AdWords, allowing delivery across the display network and YouTube. Expect a massive increase in search inventory and…