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PPC

Marin Next Makes Advanced PPC Budget & Bidding Recommendations

Alongside the release of Marin Next, a recommendation engine for their online advertising management platform, Marin Software offers tips on budgeting, campaign structure, bidding…

By Miranda Miller · 28 Sep 2011

Video

Getting Started on Google AdWords TrueView Video Ads

Google AdWords has released a new self service campaign creation layer specifically to build video advertising campaigns. This guide walks you through using the…

By Rob D Young · 28 Sep 2011

Social

How to Spoof Facebook Friends with Dodgy Headlines from Trusted News Sources

Did you know that when you re-share content on Facebook you can edit the titles and descriptions of links posted by friends? This could…

By Miranda Miller · 27 Sep 2011

Video

comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets

The August 2011 comScore YouTube Partner Reporting rankings are out and you should start digging into this data. Now. It provides a never-before-seen comparison…

By Greg Jarboe · 27 Sep 2011

Events

SES Singapore (22 – 23 Nov 2011) – Call for Speakers

SES Singapore is coming up in just a few months time, and the SES program team is now accepting submissions for speaking slots. Priority…

By Laura Roth · 27 Sep 2011

SEO

Conductor Examines SEO Technology Impact on On-Page Auditing [STUDY]

A study by SEO software company Conductor, examines professionals’ on-page auditing practices and attitudes towards SEO technology. Are you auditing often enough or is…

By Miranda Miller · 27 Sep 2011

Industry

Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

Google is officially a teenager. The search engine that is synonymous with search and the “don’t be evil” motto has now been part of…

By Danny Goodwin · 27 Sep 2011

Mobile

Yahoo: Deal for iPhone Not Strictly a Hallucination

Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. ClickZ followed up with…

By ClickZ Team · 27 Sep 2011

PPC

4 Quick Ways to Audit Your Paid Search Account

Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits and some…

By Alex Cohen · 27 Sep 2011

SEO

A Simple Guide to What Makes a Good Link

A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to…

By Nichola Stott · 27 Sep 2011