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Here Come the Social Network Ads, Part II: The Local Angle
To follow up on Kevin Newcomb’s post earlier this week, there are some interesting local search and small business advertising implications to Facebook’s and…
Search Headlines & Links: November 8, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Getting a Blog’s Benefits, Without a Blog
Don’t want to put a blog on your B2B site? You can still get some of the benefits of blogging by doing as the…
Google Refines Site Targeting, Adds Bid Options
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC) bidding option…
Local Search at the Pump
Google has struck a deal with gas pump kiosk maker Gilbarco Veeder-Root to implement Google Maps on the company’s Applause media system. The touch…
Link Building and Brainstorming Content
Good content gets you good links. To stand out and create some interesting buzz, you must get above the noise by doing something remarkable.…
SEW Experts: Link Building and Brainstorming Content
Nothing’s worse on the Web than upsetting users. Building links using great content can save even the most disastrous site. In today’s Link Love…
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
How can an organization integrate search with their other best of breed experts for optimal results?
Search Headlines & Links: November 7, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Fitting Search Into Your Marketing Strategy
There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns across all channels. You…
Bloglines Debuts Top 1000
Bloglines today launched the Bloglines Top 1000, a list of the most-subscribed blogs in its feed reader. It’s been tracking the Top 200 for…
AOL Adds Quigo to Platform A
AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Quigo’s distribution network includes several A-list publishers,…
Here Come the Social Network Ads
The top social networks have each unveiled plans this week for bringing more targeted ads to their networks. On Monday, MySpace expanded its HyperTargeting…
Ajax and Search Engines
Ajax is a great thing to do. In the increasingly social web, usability and site experience is playing a bigger and bigger role in…
Should You Join the PageRank Hysteria?
PageRank is the SEO equivalent of a stock ticker. How much time do you want to invest watching the PR ticker?
Content is Dead, Community is King?
These days, every web publisher wrestles with finding the right balance between producing their own content versus relying on contributions from visitors. It’s almost…
SEW Experts: Should You Join the PageRank Hysteria?
PageRank is the SEO equivalent of a stock ticker. How much time do you want to invest watching the PR ticker? In today’s Searching…
SEW Experts: Facebook D-Day, Meatball Sundae
Social search is having a bigger impact than ever. But marketing opportunities should not define your business. Rather, your business should define what marketing…
Facebook D-Day, Meatball Sundae
Facebook social search rocked GOOG T'day. Is Google God? Ask Godin, who rests (his case) on Meatball Sundae.
20,000 Reasons to Attend SES Chicago
If you play your cards right, your company could get a five-fold return on investment for the cost of the conference, expo and training…