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How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Facebook: Not Where To Search For All Lost Buddies
During last night’s 60 Minutes segment on Facebook, CEO Mark Zuckerberg set up Lesley Stahl’s profile — and an old colleague reached out quickly…
SEW Experts: How To Use Google Site Exclusion Tool to Increase ROI
All Google AdWords content campaigns have dead wood. Google Content Network sites that display your ads but deliver few clicks or conversions rob you…
Search Engine Forums Spotlight: January 11, 2008
Found in the search marketing forums: Future of YPN?; Link Exchanges and Google's Opinion; Most Improved PPC Program; and more.
Search Headlines & Links: January 11, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Google Conversion Optimizer Out of Beta
Google has expanded its Conversion Optimizer bid management feature to make it available to all advertisers whose campaigns have enabled AdWords Conversion Tracking and…
Is the AdWords Competitor-bidding Party Over?
1-800-Contacts is trying to force a legal ruling that could put a chill on the widespread practice of PPC advertisers bidding on competitors’ trademarks.…
Don’t Worry About That Economic Slowdown
The Search Ad marketplace “sky” won’t fall when our economy slows or possibly kicks into a recession this year. Lately, we have all heard…
Local Search Lives or Dies by User Reviews
Google, Live Search, Yahoo: user reviews, ratings are life or death for local search.
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
Bitten by Sarah Jessica Parker in Google Checkout
You can buy “Sarah Jessica Parker” but you can’t get Bitten by her. Sarah Jessica Parker (the keyword phrase, not the actress) can be…
SEW Experts: Google AdWords 101: Landing Pages
Last time, we looked at the basic steps to set up a Google AdWords campaign. In today’s SEM Crossfire column, “Google AdWords 101: Landing…
SEW Experts: Local Search Lives or Dies by User Reviews
In the old days, consumer opinions regarding personal experiences with businesses were passed around in a practice known as “Word of Mouth” marketing. In…
Search Marketing: A Rewarding Career Path
A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path.
Search Headlines & Links: January 10, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…
Search Marketing Makes an Attractive Career
A position as an in-house search marketer is not necessarily a quick path to riches, but it’s worth considering, according to a new survey…
Google Showing Update Time By Minute
I was doing a site:domain search last night and noticed Google is now giving the time of the last update or visit – by…
Google Entertains Real Estate Industry At NYC Offices
The Real Estate Connect conference is in New York this week and participants were invited to hang out at Google HQ East last night,…
Will Newspapers Compete with SEOs and SEMs?
The Kelsey Group analysts get Search. Today their analyst team published 2008 Local Search trends and developments. Breaking news you can use in your…
YouKu.com: Online Video-Sharing Strong in China
As reported yesterday, in Pew Survey Finds Increased Use Of Video-Sharing, Sites, there has been a 45% year-to-year growth in the United States for…