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Industry

SEW Experts: American Express Axes Ellen DeGeneres: Au Natural On Amex Site

SEO success lives or dies in the proper execution of necessary SEO components. Recommendations alone don’t make your site rank. In today’s au Natural…

By Kevin Newcomb · 19 Feb 2008

SEO

Does Pay Per Click Make SEOs Lazy?

SEOBOOK’s Aaron Wall, in what will likely be a hot post around the social news and bookmarking universe, serves up candid and insightful thinking…

By Marty Weintraub · 18 Feb 2008

SEO

Meta Tags As Persuasive Content

  Search engines change their algorithms from time to time. We hear that this meta tag or that is ‘in vogue’ now. Recently we’ve…

By Sally Falkow · 18 Feb 2008

Industry

SEO, Social Marketing & Scientology

My last post, about how YouTube’s new features will affect internet marketers, garnered a lot of attention—but not from SEO and PPC professionals. It…

By rumo · 17 Feb 2008

Industry

The Speed Of The Web: Do We Realize How Far We Have Come

You hear it all the time, “the world moves fast” with high speed connections and wireless access, we have come a long way in…

By Frank Watson · 17 Feb 2008

Industry

Hello Google Porn

Porn transmitted onHello.com, a Web site owned and operated by Google, helped catch an alleged predator in South Carolina. This isn’t another mix-up about…

By Kevin Heisler · 16 Feb 2008

Industry

Gathering of the SEM bloggers at Search Engine Strategies London

When Search Engine Strategies London gets underway on Tuesday, Feb. 19, there will be more than a dozen chieftans of the SEM and SEO…

By Greg Jarboe · 16 Feb 2008

SEO

Social Media Buzz Pocket Mining: The New Keyword Research

The fundamental premise of search marketing remains revolutionary and timeless. We research what people care about and market (organic and paid) directly to SERPs…

By Marty Weintraub · 16 Feb 2008

Industry

Search Engine Forums Spotlight: February 15, 2008

Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more.

By Kevin Newcomb · 15 Feb 2008

Industry

Search Headlines & Links: February 15, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along…

By Kevin Newcomb · 15 Feb 2008

Industry

Win a Free Pass to SES New York with the SES Affiliate Program

You’ve seen all the reasons to attend SES London, and you can be sure that SES New York will be just as good, if…

By Kevin Newcomb · 15 Feb 2008

Industry

Seven reasons to slip over to Islington for SES London

Let’s say you’re a savvy, seasoned search engine marketer. You can easily send some of your junior staff members to Search Engine Strategies London,…

By Greg Jarboe · 15 Feb 2008

Video

Universal Pictures: Optimizing Video for Search

Make your SMB videos number one at the universal search box office.

By Michael Boland · 15 Feb 2008

Industry

Google PageRank: Simplified

On a scale of 1 to 10, what's your Google Toolbar PageRank? Why high PageRank is Fool's Gold.

By William Flaiz · 15 Feb 2008

Industry

The Great Nofollow Link Debate of ’08

Google product launches: huge success. (Some, not so much.) Their most (un)popular? The nofollow tag.

By Chris Boggs · 15 Feb 2008

Industry

SEW Experts: Google PageRank: Simplified

Google’s PageRank may be the single most divisive element in the search optimization game. In today’s Outsourced column, “Google PageRank: Simplified,” William Flaiz outlines…

By Kevin Newcomb · 15 Feb 2008

Industry

SEW Experts: The Great Nofollow Link Debate of ’08

What started as a way to stop comment spam three years ago has turned into one of the most controversial topics in search. In…

By Kevin Newcomb · 15 Feb 2008

Industry

SEW Experts: Universal Pictures: Optimizing Video for Search

We hear a lot about universal search and how it will keep SEO professionals on their toes with constantly evolving ranking algorithms. So how…

By Kevin Newcomb · 15 Feb 2008

Video

Google to Test Video Ads on SERPs

Google has begun testing video ads on its search results pages, according to a report in the New York Times. Marissa Mayer, Google’s vice…

By Kevin Newcomb · 14 Feb 2008

PPC

Fortune Tellers and Paid Bid Management

Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide your campaigns?

By Pat Stroh · 14 Feb 2008