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PPC

Build Stronger PPC Client Relationships Through Better Communication

Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and stick to…

By John Lee · 12 Jan 2012

Mobile

Mobile Search Trends in Asia Pacific [Study]

A study looking at mobile search data in Australia, urban China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, and Thailand reveals which countries…

By Adaline Lau · 12 Jan 2012

Mobile

Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software

Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in December 2011.…

By Miranda Miller · 11 Jan 2012

Social

Twitter: Google Search Plus Your World Bad for Web Users

Twitter has criticized Google for the huge search feature changes unveiled on Tuesday, claiming they are "bad" for people, publishers, news organizations, and Twitter…

By Dan Worth · 11 Jan 2012

PPC

The Art of Winning on AdWords – Lessons from Moneyball

Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help you bid…

By Howard Jacobson · 11 Jan 2012

Analytics

Bridging the Cross-Channel Analytics Divide

No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis…

By Garry Przyklenk · 11 Jan 2012

SEO

7 Quick Tips to Keep Your SEO On Track in 2012

Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can…

By Josh Mccoy · 11 Jan 2012

SEO

How Search Engines Work

Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes a long…

By Mike Grehan · 11 Jan 2012

Industry

Nicolas Steno, Geology Pioneer, Celebrated by Google Doodle

Google’s logo today pays homage to Danish anatomist Nicolas Steno, the father of modern geology. The new Doodle features the Google logo with letters…

By Miranda Miller · 11 Jan 2012

Social

Google Launches Search Plus Your World

Building on Social Search, introduced in 2009, and their own social media network Google+, the world’s most dominant search engine is taking personalization to…

By Miranda Miller · 10 Jan 2012