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How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e. convert) even…
Newest International SEO Challenge: Hreflang & Canonical Tags
Google is telling us that we should use a regional subtag on each URL to help Google’s spider figure out what kind of content…
10 Reasons to Use Foursquare Explore for Personalized Local Searches
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile check-ins for…
Social Networks Show Deeper Penetration, More Trust in Emerging Markets
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets…
Monetate Launches Agility Suite, Enables Unlimited Real-Time Testing & Updates Without IT
Monetate, the cloud-based e-commerce platform behind 20 percent of all U.S. Black Friday online sales, has launched a new product suite that allows unlimited…
5 Stages of Coping with Loss of Search Query Data
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several things you…
Metacafe Morphs into Entertainment Network for M.E.N.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to…
Google Doodle Honors Martin Luther King, Jr. Day
Google today, on the 26th anniversary of Martin Luther King Jr. Day in the United States, is honoring the holiday and legacy of the…
The End of Link Building as We’ve Known and Loved it
Old-fashioned link building should be part of your marketing mix, but doing it in isolation will send unbalanced signals to search engines. Here are…
Google Earth Funds Sea Turtle Tracking Project and Game
Through the use of the Google Earth API technology and a grant given to the sea turtle conservation network WIDECAST, Google is funding the…