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Reverse Engineering Google: Is Imitation Really the Best Form of Innovation?
What happens when two Ivory Tower professors spend a day at the Googleplex? "Reverse Engineering Google's Innovation Machine" in the Harvard Business Review recommends…
Site Redesign: 4 Vital SEO Tips for Web Designers
If you're in the middle of a "No SEO" site redesign, stop now. Read this column: Extra-strength Advil for the migraine headaches you'll suffer…
SEO for Publishers: News and Sports are Slow to Adopt SEO
Publishers need search engine optimization to survive online. Here's how to use SEO best practices for publishers to win more readers for your site.
Highlights from the SEW Blog: April 14-18, 2008
Featured posts to the Search Engine Watch blog in the past week.
Online Advertising Shifting from Branding to Direct Response
Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display advertising across…
MySpace Launches Beta Version of New Advertising Platform
Social media networks have struggled to produce confidence in their advertising options, but MySpace is hoping to change that with the beta launch of…
Google Pursues the Baidu-Dominated Chinese Search Market
In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already…
Survey Finds Search Engine Marketing Budgets in UK to Increase
According to the UK Search Engine Marketing Report 2008, released today by E-consultancy in association with Search Engine Marketing agency Neutralize (**), the industry…
B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Easy step-by-step instructions for building killer B2B PPC "content ad group" keyword lists.
SEW Experts: B2B Advertising Brilliance: Word Frequency Techniques for Killer PPC Campaigns
Creating ad groups for a business-to-business (B2B) content advertising campaign can be done by examining the pages that show up high in the results…
Avinash Kaushik, iPerceptions Offering 4Q: Exit Popup To Survey Visitors
Avinash Kaushik is one of the most knowledgeable people in the analytics space, but his newest venture 4Q with iPerceptions may have a problem.…
We May Not Need Standards But FTC, FCC Want To Gives Us Regulations
While the standards debate rages on, our industry is fast coming under the influence of government regulations. This week has seen discussions about behavioral…
Case Sensitive Google Search Results Being Found
Chris Silver Smith over at NetConcepts found case sensitive results in Google SERPs. Let’s hope this is just some error and not a change…
Guess Who’s Skin Deep in The New York Times?
You’re never going to guess which SEO rockstar was in The New York Times yesterday… Oh. You guessed. Right. Well then. Carry on. Rand…
Globalization of Content Theft – A Personal Story – Part II
A few hours ago, before I went to bed, I blogged about someone who stole my SEW column content for their own online marketing…
Microsoft Hires Lobbyists in Anticipation of Yahoo Acquisition
Microsoft is preparing for the best in its unsolicited bid for Yahoo. The AP is reporting that the software giant has hired lobbyists to…
Visual, Mobile Search Engine Coming to iPhones in Japan
Evolution Robotics is preparing to introduce a new mobile search engine, dubbed ER Search, that incorporates visual search. Expected to be available for iPhones…
New SEMPO Chairperson Dana Todd Has Big Dreams for Organization
Last month, SEMPO selected the officers for their 2008 Board of Directors, and Chairperson Dana Todd is sharing her vision for the organization. “Because…
Yahoo Implements Minimum Bid Price Change
In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10. And yesterday, they announced that the change…
Microsoft Acquires Travel Search Site Farecast
Microsoft has acquired Seattle-based travel search site Farecast for an estimated $115 million, according to published reports. Both parties are remaining largely mum on…