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Recruiting the Right People for Your SEM – Part 2
Life is too short to be stuck in the wrong job. As a search engine marketing agency owner, business is too competitive to be…
SEO Confessions of an Online Reputation Management Junkie
How many times have you Googled your own name? Here's how to rank high for your name in search engines and take control of…
Globalization of Content Theft – A Personal Story
[This entry has been edited since its original posting. Please read the follow-up post after reading this one.] I worked for many years to…
Google Earnings, Earnings Whispers, and What In the World?
Google frustrated Wall St. bears, earnings whisperers, and the world’s most bearish bloggers today by beating analysts’ earnings estimates. Listeners on the Google conference…
If Search Is Recession-Proof, Watch Out For Newbie Bidders
Reprise Media Partner Joshua Stylman wrote a piece about search advertising and the impending recession detailing how search should be the last advertising method…
Google Engine Discussed At Popular Mechanics
Google Search Guru Udi Manber answered 20 questions over at Popular Mechanics, and they were not discussing gas mileage or horse power. The questions…
Search Gains on Social Media in Share of Online Video Referrals
Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to online video.…
Urban Mapping Unveils Geotargeting and Local Search Platform
7% of searches are local, including a zip code, city or neighborhood term. With over 10.8 billion searches conducted by Americans in the month…
Clickable’s SEM Software Gets Positive Reviews
Clickable is the latest Software-as-a-Service offering for Search Engine Marketers. SmallBusinessComputing.com’s Gerry Blackwell had the chance to get insight from one of the private…
Search Engine Promises to Reduce Carbon Footprint
If you want to “go green” while conducting your searches, then a new search engine is right up your alley. Echocho promises to grow…
Yahoo’s Test of Google Ads is Successful, Partnership Progresses
Yahoo’s two week test of Google’s search advertising has proved successful, according to the Wall Street Journal, citing “people familiar with the matter.” As…
Barack Obama is Rocking the Youth Vote
Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is…
Don’t Play Lifeguard in the Social Community Pool
Big brands need to get smart on social networks. MySpace and Facebook create Web 2.0 branding opportunities. Don't be the David Hasselhoff of your…
Link Building Case Study for Luxury Hotels
Link building solves big business problems in travel: hotel bookings, customer loyalty, and local searches for restaurants and attractions. Here's how to help your…
Google Analytics Launches “Urchin 6”
At ad:tech San Francisco, Google Analytics today announced the full launch of Urchin Software, Google’s advanced – but not free – Web analytics package,…
Google Website Optimizer Tool is Out of Beta!
Bye-bye beta! Google announced today that its Google Website Optimizer (GWO) landing page testing tool is finally out of beta. GWO is a free…
Google Releases Updates to Google Earth; Includes Street View
Less than a week after Microsoft released updates to Live Maps and Virtual Earth 3D, Google announces updates to its Google Earth product. The…
Facebook Adds “Lexicon” to Arsenal: A Potent Buzz Pocket Mining Tool
Search Marketers interested in mining data about users’ behavior in Facebook have a new weapon with the arrival of "Lexicon." Lexicon measures the "overall…
Paid Click Growth Slows, Declines in Q1 2008
Following a less-than-luster February, paid clicks were weak across the board in the first quarter of 2008, according to published reports of a report…
Divorce by YouTube: Tricia Walsh-Smith Searches for Revenge?
Google’s YouTube is the dominant video search engine in the world. So if you’re looking for a “divorce” where else would you search? YouTube…