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Don’t Be Evil Tool: Focus on the User Builds a ‘More Relevant Google’
Facebook, Twitter, MySpace, and other social media networks have created a Chrome bookmarklet and website to reveal the bias in Google’s personalized search results.…
SEO Outsourcing: When to Listen to or Question Your SEO Provider
For those of you looking to outsource your SEO, link building, or other online marketing strategies efforts, pay attention! Here is a quick list…
12 Awesome Tactics for Crazy Productive PPC Meetings
For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and make sure…
Google AdMob: A Performance Marketer’s Opinion
Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you…
SOPA, PIPA On Hold, But a New Threat on Horizon
SOPA and PIPA protests appear to have caused enough backlash to make Congress and Senate think twice about passing controversial legislation... at least during…
Paid Search Ads Bring Big In-Store Results [Study]
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue.…
Google Upgrades Punctuation Search Results
Google has updated its search results for queries involving punctuation marks and symbols. Though not perfect, searching for the symbol equivalent of a period,…
How Google Made $37.9 Billion in 2011
How does Google make money? A new analysis by Wordstream looks at who contributed the most to Google’s 2011 revenues, based on keyword, search…
Chinese New Year 2012: Google & Search Engines Welcome Year of the Dragon
January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a mystical and…
7 Tips for Landing Page Greatness
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion…