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Who Will Cry for the Newbies?
Search engines now own ways of combining data from ad units and site visits along with the means to deliver ads to consumers. As…
Google Says ‘No’ to Ecocho
Last week, we reported the launch of Ecocho, a custom search engine that promises to plant up to 2 trees for every 1,000 searches.…
Twitter Expands to Japan, Includes Ads
Popular social media network, Twitter, has announced its expansion to Japan. But this time, ads will be rolled out with the launch of the…
New Yahoo Feature Reports Number of Discarded Clicks
Yahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those clicks. The…
212 Interactive Advertising Club Tonight: Kevin M. Ryan on Search
If you’re in Manhattan tonight (or even in Weehawken, NJ for the SEMPO Board meeting) stop by Ogilvy Worldwide HQ at 6pm and meet…
Microsoft Goes Deep with Search Results, Competes with Google’s Sitelinks
The team at Live Search as announced the addition of a deep links feature to its search results. Similar to Google’s Sitelinks, the feature…
Turning Sensationalized Content into a Resource
Over the past couple of weeks, I’ve talked in-depth about types of blog content, and types of social media content. One interesting observation was…
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets
In lead generation campaigns, you need the right mix of quality and quantity. Chances are you're leaving leads on the table in your PPC…
Forget Google’s 20% Jump, Baidu UP 78% In Month
The strength of Chinese search engine Baidu in the Asian market – beating Google in the valued China market – has been reflected in…
Ebay Suing Craigslist For ‘Diluting Investment’ In Company
Minority interest holder, EBay is taking Craigslist to court for actions that have yet to specify have “diluted” their investment, the New York Times…
Google Retains Top Brand, Microsoft Third
For the third straight year, Google has topped Millward Brown’s annual ranking of top international brands, with Microsoft coming in third behind GE. The…
Google Sued for Ad Fraud; Another Class Action Settlement?
Today Google was slapped with a an advertising fraud lawsuit that will be fascinating – and important – for AdWords advertisers to watch. The…
Is There Room for Another Free Analytics Tool?
Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities…
Yahoo Earnings Beat Estimates
Yahoo reported its quarterly earnings today, beating previous analyst estimates. It’s probably the most important earnings report Yahoo has ever had to make, since…
GreenDimes & Google Earth Gang Green: Sic Google Transit Gloria Mundi
Happy Google Earth-A-Palooza Day! As the search engine with the biggest carbon footprint on the planet, Google celebrates Earth Day with more green than…
Google Xooglers Launch Social Search Engine Mechanical Zoo
Everyone knows that the Google search engine no longer wants to be a social donut. But the first true social search engine may have…
Nielsen Releases March 2008 U.S. Search Data
We’ve already seen the numbers from Hitwise, Compete, and comScore. Now it’s Nielsen’s turn to serve up its March 2008 data for top U.S.…
Yahoo Updates Search Algorithm, Fixes Delete URL Bug
Recently, search marketers have been noticing changes to Yahoo rankings. And now, Yahoo has plans to roll out updates to its crawling, indexing and…
Marchex Develops Partnerships with Several Local Content Providers
Local online advertising and content publishing company Marchex has announced local content partnerships with several content providers, including Yelp and Avvo. The separate agreements…
Coremetrics Announces Advanced Attribution Management
Yesterday Kevin Heisler and I spoke with Chad Baldwin, a product manager at Coremetrics. We learned about the announcement being made by Coremetrics today.…