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At Arm’s Length: Managing a Parent Company Dynamic
Google is getting rid of DoubleClick's SEM business. Should Microsoft do the same with Avenue A | Razorfish? An insider defends the decision by…
Social Media Power: UC Berkeley Student Twitters Out of Egyptian Prison
CNN is reporting that Student James Karl Buck twittered his way out of jail with single-word text messages after being arrested. The “twit” (messages)…
Londoners faceoff online in support of their candidates for the Mayoral Election
If the popularity of Facebook fansites was an indicator of how Londoners will vote on May 1st then Boris would be a clear winner…
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number came in…
So You Wanna Be a SearchMonkey?
Yahoo is creating some wide open spaces for web developers. This is no API playground, people. It’s a zoo. SearchMonkey will let developers go…
T-minus 1 Day: Last Minute Rhetoric from Microsoft and Yahoo
On yesterday’s earnings call, Chris Liddell, Senior VP and CFO, affirmed recent statements by Steve Ballmer to focus on the online advertising market. He…
Microsoft Earnings Key Takeaways: Where’s the Search?
The biggest acquisition news yesterday wasn't Microsoft-Yahoo, but Arby's-Wendy's. In both cases, search marketers are asking, Where's the beef?
When Yahoo Shareholders’ Push Comes to Microsoft Shove
Yahoo holds little value for some investors. But would MicroHoo be like mixing Coke and Pepsi? Or would it be more like Diet Coke…
What’s In Your Travel Tool Bag?
Seasoned travel search marketing survivors know what SEM tools they need. If you don't know, here are your clues this week: key, blizzard, gray…
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma’am
Google's being sued for tricking advertisers into advertising on its content network – but the truth may be more damning than the lawsuit claims.…
ComScore CEO Fires Back at Google, Wall St, and Bloggers
Google CEO Eric Schmidt took an indirect shot at comScore paid click data during Google’s (stellar) Q1 earnings call this week, referring to the…
We Still Don’t Rely on Video Search
While video content continues to skyrocket, people still don’t rely on video search. Over half of people, in a recent ClipBlast! survey, said they…
Advancing your Search Education in SEO Forums
If you can think of a question about search engine optimization, it's probably already been thought of, posted, and answered on a SEO forum…
Ballmer Wears Poker Face in Advance of Ultimatum Deadline
Yahoo earnings? What Yahoo earnings? Steve Ballmer doesn’t seem to care about no stinking Yahoo earnings. Or their Google Adwords test. Or their three…
Study: Search Plays Key Role in Brand Loyalty, Customer Care Research
A new study about social media customer care had some interesting finds about how search factors into brand loyalty. While 59.1% of study participants…
Yahoo! Local Adds Dynamic Radius Circle to Maps
Yahoo Local has added a nifty little feature that lets you interact with their maps. Their new dynamic radius circle helps you narrow down…
Dogpile.com Updates Search Algorithm, Design and Content
Dogpile.com has been doing a little spring cleaning and has come out the other end with an updated search algorithm, design and new partner…
Yahoo’s Adwords Test Continues, Raises Justice Dept’s Eyebrows
After reporting great success with the test of Google Adwords, Yahoo’s test continues. But that’s making a few people in Washington just a little…
Google Launches Mobile Image Ads
Google has announced the addition of images to their mobile ad service. They compare the ads to a smaller version of desktop web pages.…
The Power of Sharing: Link Building in Online Forums
Forums as a category have some of the highest PageRank online. Here are the road rules for link building in online forums.