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Social Media Marketing for Small Business
Are there really opportunities for small business to succeed using social media? Absolutely, if one factors the strengths and weaknesses of the media with…
Online Promotions: The Sleeping Beauty of Online Advertising
Much has been written, theorized, and analyzed about search and online display advertising. But companies are increasingly turning to the Cinderella of online advertising:…
Mobile Marketing Association Issues New Display Ad Standards
Last week, the Mobile Marketing Association updated its standards for mobile display ads. In doing so, it automatically outdated Google’s brand spanking new mobile…
Fast Search Acquisition Completed by Microsoft
In January, Microsoft announced it’s $1.2 billion offer for Norway-based enterprise search company, Fast Search. Last Friday, Microsoft completed the acquisition. “With our companies…
Price Check! Products Added to Mobile Live Search
When you’re shopping online at home, it’s easy to check a bunch of different sites for the best price or read reviews to see…
Google Custom Search Offers Creative Commons Labels
The Google Custom Search team has announced the addition of four labels to enhance searches for Creative Commons content. The four labels are: *…
Conducting a Redirect Audit on Your Web Site
A redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover…
Taking the Fear Out of Web Analytics for Your Small Business
Make more money in less time with Web analytics. Understand the four metrics you should be analyzing on your small business web site.
SEW Experts: Conducting a Redirect Audit on Your Web Site
A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your…
SEW Experts: Taking the Fear Out of Web Analytics for Your Small Business
Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in…
Highlights from the SEW Blog: April 21-25, 2008
Featured posts to the Search Engine Watch blog in the past week.
Court Orders Negative Keywords Used To Block Trademark Terms
Eric Goldman reported a Florida court made a default judgment that requires including negative keywords in search advertising to ensure broad match does not…
Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. Here's a new tool and methodology for finding them all.
Google Wins Appeal – Most Bizarre Lawsuit Ever Filed Against Search Engine
Anyone who knows the best conspiracy theories of the 20th century can’t blame Dylan Stephen Jayne for trying to sue Google. Every good conspiracy…
Clinton, McCain, Obama: Drilling Down on Local in Campaign ’08
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 – May 2). For the first time, The…
Google Will Bank on VisualRank – PageRank for Images
On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on PageRank for Google Images (pdf) to…
Microsoft’s Deadline Passes Without Yahoo Deal
Steve Ballmer’s “Deal or No Deal” utlimatum has passed without a deal and the analysts are all-a-flutter with predictions and speculations. If you read…
Microsoft Prepares Push into Chinese Search Market
When it comes to search, Microsoft is ever the egg while Google remains the chicken. Just a week after news of Google amping up…
SEW Experts: Killer Site Targeting: PPC Content Scrape & Bake Tools
Successful placement-targeted content campaigns depend on showing your ads on all the right sites. In today’s Content Advertising column, “Killer Site Targeting: PPC Content…
Top 10 Toughest Jobs to Fill? The Top 3 Are In Search Engine Marketing
Here’s the best example of misleading statistics we’ve seen, outside of the ads skewering the mythical Cable Corp: “DirecTV – Cable Corp Inc. –…