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Con Artist Shares Inside Story of Google Pharmacy Ad Sting
In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative Jason Corriente,…
Measuring ROI: How to Collect Meaningful PPC Conversion Data
Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three levels of…
SEO Chicks Competition – Win a ticket to SES London!
SEO Chicks have launched a competition for the next generation of search marketers. Have you been in SEO less than a year or have…
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential…
Yahoo Search, Display Revenues Dip in Q4 2011
Yahoo's 2011 Q4 search revenue was $465 million, down 27 percent compared to the same quarter for the previous year. Yahoo attributed the decline…
Google+ Drops Age Restriction, Now Accepts All Teenagers
Google today dropped the age requirement from 18 to 13 for teenagers who want to join Google+, bringing Google+ in line with Facebook’s age…
How Google+ Could Threaten Google’s Core Search Business
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in a manner…
YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch…
Yandex Adds Face Recognition Technology
Russian search giant Yandex has added facial recognition technology to its photo hosting service, Yandex.Fotki. Yandex is leveraging Face.com's facial recognition technology to create…
Google Recalculates Average Search Position Metric
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position…