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Social TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and…
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices…
Facebook IPO Show Ad Revenue Increased 69% in 2011
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today…
Pinterest Driving More Referral Traffic Than Google+ [Infographic]
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest…
Google to Talk Privacy Policy in Private with Congress
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and…
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012,…
Link for People, Not Search Engines
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not…
Get Your adCenter Search Marketing Campaign in Shape for 2012
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it…
Search and Social Marketing Olympians Compete for ROI Gold at SES London
Business optimization in a digital age is the overriding theme for SES London this year. But it goes far beyond that. Experience first class…