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Google Chrome Hacker Wins $60K at Pwnium
Google has updated its Chrome browser, fixing an issue that was first uncovered at its Pwnium browser hacking contest. A Russian security researcher won…
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move…
3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But how do…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the…
Facebook Introduces Interest Lists, ‘Your Own Personal Newspaper’
Facebook has just announced a new feature to help users curate the content that most matters to them. Interest Lists feature Pages and public…
How to Make Friends & Influence People at #SESNY
SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is definitely worth…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as they open…
This is ABUSE: How Search Can Help Prevent Date Rape
The “This is ABUSE” campaign targets physical and mental abuse, with the two most harrowing videos addressing date rape. Using search as part of…
How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at several key…