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SEW Experts: Press Releases and Search Engine Optimization
Issuing press releases without regard for SEO is a wasted opportunity. In today’s organic search engine optimization column, “Press Releases and Search Engine Optimization,”…
SEW Experts: When’s an Outage More than Just an Outage?
In SEO for major sites, one of the most overlooked factors is uptime. In today’s enterprise search marketing column, “When’s an Outage More than…
SEW Experts: Google’s Sergey Brin on Local Mobile Search
In 2005, O’Reilly proclaimed it the “Year of Local Mobile Search,” but that didn’t work out. In today’s Search Engine WarGames column, “Google’s Sergey…
SearchDay: More Killer Keyword Techniques: Personas and Buckets
Today's search engine marketing news and opinion: More Killer Keyword Techniques: Personas and Buckets; Cuil New Search Engine Launches; and more.
Social Networking and Employees: Where Do You Draw the Line?
With the rise of social networking, employers are left wondering if or how the trend affects their bottom line. Many have decided that Facebook…
Yahoo Updates Ad Performance Reports for Sponsored Search Accounts
Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the report. They…
China’s Sohu.com Posts 600% Jump in Profit
Chinese internet portal Sohu.com has announced $40.2 million in second quarter profit, up 600% over the same quarter in 2007. The news comes in…
Microsoft’s Navic Networks Partners with Mediabrands
Microsoft’s recently acquired Navic Networks has announced a new partnership with Mediabrands, a new group of four companies: Initiative, Universal McCann, MAGNA and IPG’s…
Liana Evans of KeyRelevance on social media optimization (SMO)
One of the people that you will want to hear speak at SES San Jose is Liana Evans of KeyRelevance. Li is the director…
Cuil New Search Engine Launches
Cuil, pronounced “cool,” has officially launched. All the kool kids are talking about it. The question is whether anyone will use it. As a…
More Killer Keyword Techniques: Personas and Buckets
Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
SEW Experts: More Killer Keyword Techniques: Personas and Buckets
Successful PPC advertising campaigns are composed of perfect keyword lists, ads and landing pages. In today’s Profitable PPC column, “More Killer Keyword Techniques: Personas…
SearchDay: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
Today's search engine marketing news and opinion: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy; The Local Advertiser of Today and Tomorrow; Microsoft's BrowseRank Aims for…
RushmoreDrive IAC Search Engine Will Give Away Range Rover
Billing itself as a “Super Search Engine,”IAC’s RushmoreDrive.com has announced a 2009 Range Rover Sport Sweepstakes. RushmoreDrive.com, the new search engine for the Black…
Social Media Metrics: How Internet Famous Are You?
Monitor, monitor, on the wall, “Who’s the most Internet Famous of them all?” Wired.com has launched a new, free service for everyone who wonders…
Randy Pausch Last Lecture: Advanced Education for Search Marketers
Randy Pausch delivered the “Last Lecture” after he learned that he’d developed terminal pancreatic cancer. His video became an Internet sensation, with over 3,000,000…
Microsoft’s BrowseRank Aims for Better Results than PageRank
While Google is busy rolling out a PageRank update, Microsoft is researching what they hope will be the next big thing in search: BrowseRank.…
Benchmark Natural Search vs. Paid Search Traffic
Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic. Compete just announced Paid…
Microsoft Moves on from Yahoo Again; Talks Internal Search Innovation
After the latest round of attempted negotiations with Yahoo and investor Carl Icahn, Microsoft is once again saying that it is moving on from…
Google PageRank Updates to Roll Out Soon
Google’s head of web spam, Matt Cutts, has announced that updates to PageRank will be visible in the coming days. Cutts also said that…