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SEW Experts: The Local Advertiser of Today and Tomorrow
Local advertising is a key component of any vertical search marketing strategy. In today’s vertical search column, “The Local Advertiser of Today and Tomorrow,”…
SEW Experts: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
Bidding on trademarked kewyords may bring big conversions, but the strategy is often perceived to carry a grand amount of legal trouble with it.…
The Local Advertiser of Today and Tomorrow
Gauging and prioritizing emerging media such as local search is vital to capturing increased business in a cost efficient manner. Meet the local advertiser…
Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy
To buy or not to buy trademarked competitor keywords. That's the question search marketers face when tempted with high-converting competitor brand terms.
Microsoft and Facebook Enter Into Search Partnership
Microsoft Senior Vice President Satya Nadella announced at the company’s financial analyst meeting that their partnership with Facebook has been extended to include search.…
AdMob Launches New iPhone Ad Solutions, Offers Free Advertising to iPhone Developers
Leading mobile advertising provider AdMob has announced brand spanking new advertising solutions designed specifically for the iPhone. Advertising options will be made available for…
SEW Experts: Link Building with Customers
When it comes to link building, a great source for links might be right under your nose! In today’s link building column, “Link Building…
Facebook Connect Aims to Aggregate Social Media While Protecting User Privacy
In May, Google announced a new initiative called Friend Connect that enables site owners to add social media to their websites, and allows internet…
Knol Is Googlepedia
Knol is knowledge without the W(ikipedia) and an edge. Knol is the newest product launched by Google. The Wikipedia competitor is in beta. Get…
Former Yahoo, Tacoda Exec Heads to interCLICK
Jason Lynn, Director of Solutions Engineering for Yahoo/Right Media is exiting the Sunnyvale search engine to become Executive Vice President of Product Management at…
Baidu Profits Soar 87% in Second Quarter
Google, Microsoft and Yahoo may have disappointed Wall Street, but Baidu is proving to be a Dark Knight in this tough economy. Boosted by…
Microsoft Reorganizes Platforms & Services Division; Kevin Johnson is Out
Microsoft has announced the reorganization of its Platforms and Services Division (PSD). The department will split into two new divisions: Windows/Windows Live and Online…
SEW Experts: The Top 4 Best Facebook Practices
When engaging in social media, companies are often encouraged to engage consumers on Facebook. In today’s Brand Equity column, “The Top 4 Best Facebook…
Link Building with Customers
The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
The Top 4 Best Facebook Practices
Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your…
Yahoo Researcher Seeks to Combine Semantic Search Methods
Yahoo researcher Peter Mika has written up an extensive article on semantic search. First he talks about the limitations to syntax-based search: It is…
15% of Fortune 500 companies have blogs
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey,…
SEM Platform Provider Kenshoo Opens U.S. Office
Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will be located…
Google Rumored to Buy Digg for Third Time
A few months ago we explained why Digg would be worth $200 million to Google. Now it appears the rumor mill is reporting that…
SEW Experts: How Valid Are Your Landing Page Test Conclusions?
Are your landing page tests telling the whole story? In today’s By the Numbers column, “How Valid Are Your Landing Page Test Conclusions?,” Tim…