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Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling
"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program. What possibilities…
YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits
In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving…
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content and use…
Twitter Helps Prove That Fame Isn’t Fleeting
Forget 15 minutes of fame. Google, eBay, and Berkeley University researches have concluded today's stars don't dim quite so quickly, thanks to sites like…
Earth Day Google Doodle: Flowers Bloom in Animated Logo
Flowers are blooming on Google’s home page today. The Google Doodle celebrates Earth Day, which began in 1970 and continues to be observed yearly…
Building a Good Link Profile: Measure Twice, Cut Once
Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your particular situation,…
33% of U.S. Consumers Use Social Media for Health Care Info [Survey]
For one-third of U.S. consumers recently surveyed, social media networks like Facebook, YouTube and Twitter are a valuable source of medical information. These users…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed more than…
Facebook Ad Analytics Will Track More Than Clicks & Likes
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads Manager dashboard…
Foursquare Paid Search Ads to Launch in June
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users…