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Redesigned Bing Webmaster Tools Rises With New SEO Reports & Data
Bing has unrolled a new update to its Webmaster Tools. The update, nicknamed Phoenix, brings what Bing calls a "new, fresh user experience" and…
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high…
Which Metric Would You Measure if You Could Choose Only One?
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on…
5 Tips for Writing Winning PPC Ads
How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear…
BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization
BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely…
Switzerland Relaxes Rules for Google Street View
A Swiss court has relaxed the privacy and anonymization requirements being placed on Google's Street View service. Google won't need to guarantee 100 percent…
What to do When Your Split Test Fails
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split…
Quality Links & Quality Content: Linchpins of Your SEO Strategy
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of quality backlinks…
BAM! Optimize Your Campaigns Across Multiple Goals to Further Success
How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales)…