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Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are…
5 Reasons Small Business Should Love Local SEO
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local…
Brag & Sell? Can You Increase Your Market Share by Bragging?
If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s your salesperson.…
Mobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is…
SES San Francisco 2012 Day 2 & 3 Coverage #SESSF
Day 2, or "Wow Wednesday" lived up to its billing, highlighted by Matt Cutts and an all-star "super hero" search panel. The wows kept…
New York Times to Sell About.com: Google to Blame?
The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So why has…
Non-Content Based Link Opportunities Are Often Missed
What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website…
Spotlight Keynote With Matt Cutts #SESSF
Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media…
4 Critical Metrics You Won’t Find in Google Analytics
Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment…
2013 Digital Strategy Best Practices for Your Business
Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been…