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Dogpile.com’s Search & Rescue Program Helps Soldiers Bring Home Rescued Dogs from Afghanistan
Last November, Dogpile.com launched its “Search and Rescue” program that donates money to animal-related charities. The program also helps people find help for needy…
The Obligatory Google “Site May Harm Your Computer” Post
Over the weekend, the blogosphere, journalists and Twitterers were all a-flutter over a Google glitch. It seems for an hour on Saturday morning, every…
SEW Experts: Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands…
SEW Experts: Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. In today’s SEM 101…
SearchDay | Battling Click Fraud
Today's search engine marketing news and opinion: Battling Click Fraud is Important for All Involved; Best-Kept Secret in PPC?; What's a Yahoo Advertiser to…
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to…
Google Conversion Optimizer: The Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of…
2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most…
Google AdWords Launches New Traffic Model for Ad Planner
Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Now, they’ve updated their traffic models to…
Higher Education and Travel Industry Headed to SES London 2009
According to the organizers of SES London 2009, it looks like attendance will be up this year. While this may come as a surprise…
Live Search Launches Firefox Search Suggestion Add-On
Live Search has released an add-on for Firefox, interesting since Firefox is a competitor to Microsoft’s browser Internet Explorer. The add-on enables search suggestions…
YouTube Makes Annotations Easier
YouTube is making it easier for users to add annotations to their videos. Now, you can simply log in and annotate away. Still, they…
SEW Experts: Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We’re just disagreeing about the numbers. In today’s SEM Crossfire…
SEW Experts: Best-Kept Secret in PPC? Part II
Last week’s discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of…
SEW Experts: 2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most…
SearchDay | Bribing People With $50 Gift Cards: Part Deux
Today's search engine marketing news and opinion: Bribing People With $50 Gift Cards; Google AdWords Opens Up Conversion Optimizer Eligibility; Yahoo's Search Ad Share…
What’s a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear…
Google Behind Tool to Detect ISP Blocking
It’s no secret that Google is an avid supporter of net neutrality legislation. Now, in an effort to further their cause, they’ve partnered with…
Yahoo’s Search Ad Share Drops 40% in UK for Q4 2008
Yahoo’s Q4 UK search advertising share dropped from 13.9 percent in 2007 to 8.4 percent in 2008, a 40% decline. Making things worse is…
Google AdWords Opens Up Conversion Optimizer Eligibility
Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords’ free Conversion Tracking tool and have at least 30 conversions…