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SEO

Link Building for Affiliates

Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time and efforts…

By Julie Joyce · 20 Nov 2012

PPC

3 Ways To Calculate PPC ROI

You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment?…

By Melissa Mackey · 20 Nov 2012

Content

The Bra Tree – A New Way Of Thinking About Evergreen Content

When most SEOs think of evergreen content, they think of something boring, dry, and rehashed. But with a little personality and regular care, your…

By Christina Zila · 20 Nov 2012

Social

How to Master Working With Bloggers

Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you…

By Adria Saracino · 20 Nov 2012

Social

Pinterest Welcomes Brands With Business Accounts

In a further indication that Pinterest is courting brands, the company announced that publications, designers, bloggers, retailers, online merchants, nonprofit organizations, or local businesses…

By Mary Lisbeth Damico · 20 Nov 2012

SEO

Take Out Duplication Without a Single Site Change

Too often, waiting on the client or development team to implement website changes will help reduce excess crawling and indexation can hinder making the…

By Ben Goodsell · 19 Nov 2012

SEO

How Can Google Stop the Black Hats?

Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers…

By Simon Penson · 19 Nov 2012

Video

Clayton Homes Drives Conversions with YouTube TrueView Ads

The team’s foray into TrueView in-stream, in particular, really paid off, as it drove over 3,000 click-throughs to Clayton Homes’ website, which in turn…

By Greg Jarboe · 19 Nov 2012

Mobile

Twitter Tweaks Search Features in App Update

Twitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web,…

By Lee Bell · 19 Nov 2012

Mobile

Google’s iPhone Maps Quest Nearing End?

Google is nearly ready to release Google Maps for iOS. Google has distributed a test version of its new Google Maps for iOS app,…

By Carly Page · 19 Nov 2012