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Have You Had This Shopping Experience Recently?
Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your…
The Secret to Reeling in Holiday Shoppers?
Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to…
Forget Rankings: Here Are 6 SEO Metrics That Matter
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client or boss.…
Social PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle…
Citation Neighborhoods: How to Gain a Local Search Monopoly
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry…
Google AdWords Geo-Targeting Settings: How to Stop Losing Money
The default Google AdWords setting actually opens your campaigns up to the possibility of generating clicks from locations outside of your geo-targeting parameters. Here’s…
Google’s Zeitgeist Video Gets You Right… There
If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you. Google…
SEW Debuts Tablet Site, Q&A Forum, Comparison Service
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include…
Why Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings…
Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing
The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must…