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PPC

Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not…

By Mary Weinstein · 17 Apr 2013

Industry

Google Fined $3,100 For Slanderous Search Suggestion in Japan

A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to…

By Carly Page · 17 Apr 2013

PPC

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop

Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison…

By Lisa Raehsler · 17 Apr 2013

Social

Social Tragic-ology: How Brands Learn to Be Part of Real News

In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during…

By Lisa Buyer · 17 Apr 2013

Industry

Can Google be Trusted to Do No Evil?

Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to…

By Doc Sheldon · 17 Apr 2013

SEO

The Legacy of Spam

Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must…

By Jon Ball · 17 Apr 2013

Industry

Bing & Yahoo Steal Tiny Bit of Search Market Share From Google

A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially…

By Danny Goodwin · 16 Apr 2013

Social

Bing Adds “Pin it” Button in Image Search

Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results. No more…

By Thom Craver · 16 Apr 2013

SEO

Link Networks: Don’t Build Your SEO Strategy on a House of Cards

One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can…

By Julie Joyce · 16 Apr 2013

Analytics

Unruly Launches Real-Time Analytics Dashboard for Social Video

Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find…

By Greg Jarboe · 16 Apr 2013