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Want Big SEO Results? You Need Big SEO Ideas
If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership…
Optimizing for Personalized Search
SEO fundamentals, keyword targeting, and click-throughs are more important than ever to rank in Google's personalized search results. Is your site ready?
Labour’s View: Social Media and the New World of U.K. Political Campaigns
Technology has enabled people to organize for themselves, find people who share their interests, talk back, and find new authority figures. A successful campaign…
Americans Conducted 15.4 Billion Core Searches in March 2010
According to comScore qSearch, Americans conducted 15.4 billion “core searches” in March 2010, with Google accounting for 65.1 percent search market share. What is…
Google Looks at New Frontiers in Display Advertising Measurement
Ari Paparo, Google Director of Product Management, today looked at how better data will help marketers plan and measure their display campaigns in the…
News Executives Think Internet is Changing Fundamental Values of Journalism
According to a new survey by the Pew Research Center’s Project for Excellence in Journalism in association with the American Society of News Editors…
Google Acquires UK Startup Plink
According to Jemima Kiss of Guardian.co.uk, “Google has made its first ever UK acquisition, buying mobile visual search startup Plink for an undisclosed sum.”…
Google Using Site Speed in Web Search Ranking
The Official Google Blog has made it official: “We’re including a new signal in our search ranking algorithms: site speed.” Posted by Amit Singhal,…
How to Gain Traffic Using Twitter, YouTube
Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources.
Product Feeds Offer Untapped SEO, PPC Opportunities
How product feeds can improve your search engine optimization and pay-per-click efforts.
UK Election 2010: Sitting on the Fence for a Fortnight
The UK Election officially kicked off last week. And according to Renard Sexton’s post in the Guardian, “A surprisingly large number of voters are…
Newspaper Blogs Break Story of Twitter’s Acquisition of Tweetie
Late last night, several blogs were the first to report that Twitter had acquired Atebits, the maker of Tweetie. Okay, so many of the…
Rip Van Winkle: Waking Up to Discover Social Media 101
If Rip Van Winkle had walked into the Hilton New York to attend SES New York 2010, he might not have realized right away…
DIYSEO: Good Starting Point for Small Businesses?
A new product aims to help small businesses start search engine optimization tactics on their own. A Q&A with DIYSEO's founder, Patrick Gavin.
Forrester Research Reports on “The Best and Worst of Paid Search in 2009”
Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does. Forrester has just published a report entitled,…
In App Ads On iPad? The Future of Mobile Engagement is Synesthetic
Today, Steve Jobs announced iAds, Apple’s mobile ad network. Zach Rodgers, from ClickZ, took a first look at the iPad news apps that were…
Conductor Study Reveals Leading Internet Brands’ Natural Search Visibility is Poor
Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report, entitled “Natural…
Google Earth Helps Discover Our Hominid Ancestor in South Africa
According to the Official Google Blog, Google Earth played a role in the discovery of a new hominid fossil in the Cradle of Humankind…
Rip Van Winkle: “Things Change Fast in Today’s World”
Antti Aapakari, the CEO at Luxus in Finland, made this comment on one of my Rip Van Winkle posts, “Excellent post! You’re so right.…
Video: The Next Digital Marketing Frontier
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.