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Analytics

Keep the Holiday Gifts in Their Carts With Remarketing

Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates.

By Dan Yomtobian · 12 Nov 2010

PPC

Learn the Full Value of Your Paid Search Program

If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put a value…

By Jason Tabeling · 11 Nov 2010

Social

Social CRM: Mainstream Practices vs. Essential Requirements

In social customer relationship management, you have to learn to crawl before your walk. So check out these social CRM fundamentals and start walking…

By Jacob Morgan · 11 Nov 2010

SEO

No Joke? Blekko is 63rd Largest Pure Search Entity in the World

Previously in beta, Blekko opened it’s doors to the rabble of the web last week. Now Blekko have said that they are handling 1…

By Jonathan Allen · 11 Nov 2010

SEO

FCC Targets Google Over Wi-Fi Data Collection

Google escaped an FTC investigation without incurring any penalties, but now they face a new investigation from the Federal Communications Commission over data they…

By Danny Goodwin · 11 Nov 2010

Video

Over 35 Hours of Video Uploaded Every Minute to YouTube

According to the YouTube Blog, the amount of video uploaded to YouTube has increased to 35 hours per minute. Hunter Walk, Director of product…

By Greg Jarboe · 11 Nov 2010

Industry

A New Look for Google AdSense

Google overhauled its AdSense interface for all of its 2 million publishers yesterday. If you can’t see it yet, keep your eye out over…

By Danny Goodwin · 11 Nov 2010

Video

YouTube Trials Smarter Video Search with Topics

YouTube last night launched a new search feature on TestTube called Topics on Search. The new feature brings up related searches, which are retrieved…

By Danny Goodwin · 11 Nov 2010

Industry

Google Fires Leaker Of Payrise Info

CNN Money reports Google fired the employee who leaked the confidential internal memo about the company’s pay raises. The pay increase — 10 percent…

By Frank Watson · 11 Nov 2010

PPC

The 2 Principles of Effective Performance Advertising

Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to…

By Mark Drummond · 11 Nov 2010

SEO

Public Outcry Gets Amazon To Remove Pedophile Guide From Inventory

People were outraged with Amazon and used social media to tell them that their sale of the ebook “The Pedophile’s Guide to Love and…

By Frank Watson · 11 Nov 2010

Industry

D’oh! Fox.com the Latest to Block Content From Google TV

First Hulu. Then NBC, CBS, and ABC. Now Fox has joined in the effort to block content from Google TV devices. Trying to watch…

By Danny Goodwin · 10 Nov 2010

SEO

Google Chrome Giving Free Inflight WiFi Becoming Holiday Tradition

Google Chrome announced it will be giving holiday travelers the gift of free inflight WiFi again this year. Travelers flying on AirTran Airways, Delta,…

By Frank Watson · 10 Nov 2010

SEO

Ford Drops Super Bowl Ads For Online Spends

Ford Motor Company will not be advertising during the next Super Bowl and are using that money to increase their spend in online marketing,…

By Frank Watson · 10 Nov 2010

PPC

How General Keywords Can Influence Brand-Related PPC Purchases

Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance.

By Joseph Kerschbaum · 10 Nov 2010

Industry

Choosing a Naming Convention for Global Search Marketing

The pros and cons of ccTLDs, subdomains, subdirectories, IDNs, and RegionalTLDs in international search.

By Michael Bonfils · 10 Nov 2010

Industry

Googlers Get 10% Raise, $1,000 Bonus

All Google employees will get a $1,000 holiday bonus and a 10 percent raise in 2011, according to a company-wide e-mail from CEO Eric…

By Danny Goodwin · 10 Nov 2010

Mobile

Google Mobile Updates: News Redesign; Windows 7 Search App

Google has announced updates to Google News for Android, iPhone, and Palm Pre. Also, it’s search application debuted yesterday on Windows Phone 7 devices.…

By Danny Goodwin · 10 Nov 2010

Industry

Google Protest in China: Dropped Ad Resellers Go On Hunger Strike

A group of Google AdWords resellers who saw their contracts terminated a couple months ago are protesting at Google’s Shanghai offices. They want an…

By Danny Goodwin · 10 Nov 2010

SEO

Google Maps Excuse For Central American Invasion

Nicaragua crossed in to Costa Rican territory claiming it as part of their country and cited Google Maps as the arbitrator of their borders,…

By Frank Watson · 09 Nov 2010