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SEO

Google Releases White Paper Criticizing Countries Blocking Internet Access

In their Public Policy blog, Google discusses their release of a white paper that explores how ” governments impose limits on the free flow…

By Frank Watson · 16 Nov 2010

SEO

Google To Enter Fashion Space

Google is expected to launch in to the fashion business tomorrow at their High Tech Fuses With High Fashion event in New York. Fashion…

By Frank Watson · 16 Nov 2010

SEO

Congress Discussing Do Not Track Registry

The US Congress is discussing the possibility of instituting a registry for people who do not want websites to track them, the Washington Post…

By Frank Watson · 16 Nov 2010

SEO

Making Social Search Work Today

Get ahead of the curve with social search by using the tools and data available to you to identify trends. Capitalize on those trends…

By Ryan Deshazer · 16 Nov 2010

Analytics

Broad Match: Desperately Seeking Cinderella

Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting.…

By Thi Thumasathit · 16 Nov 2010

SEO

7 Social Link Building Tips

A review of how social behavior can create valuable relationships and influence your link building efforts.

By Eric Enge · 16 Nov 2010

Industry

Google Instant Previews Bring Brand Imagery to Search

The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand appearance.

By Alex Matjanec · 15 Nov 2010

SEO

Deja Vu Facebook Email Address Selling On eBay

I remember when Gmail accounts were hot items being sold on eBay and now it seems Facebook mail accounts may be next. AllFacebook.com –…

By Frank Watson · 15 Nov 2010

Analytics

Search and Social Media Marketing Strategies for Decade of Deflation

Even in mid-November, many marketers are still preparing their marketing budgets for next year — which will probably be revised in three months —…

By Greg Jarboe · 15 Nov 2010

Social

Facebook Announces Email Service Launch

Facebook announced the launch of its much discussed email service. So now anyone on Facebook can get an @facebook.com email address. And they must…

By Frank Watson · 15 Nov 2010

Social

Game-Based Marketing: The Ever-Growing Trend in Social Media

How collecting, points, access, status, rewards, and the like are helping companies successfully "game-ify" their marketing.

By Jason Cormier · 15 Nov 2010

Social

Building a Social Media Predictive Model

After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to…

By Nathan Linnell · 15 Nov 2010

Industry

Search Week In Review for Nov. 13, 2010

Here’s a roundup of this week’s columns and news stories for the week of Nov. 7 to 12, as reported by Search Engine Watch,…

By Danny Goodwin · 13 Nov 2010

Industry

Conference Agenda Posted for SES London 2011

If you haven’t looked lately, the conference agenda has been posted for SES London 2011. One of the sessions that you won’t want to…

By Greg Jarboe · 13 Nov 2010

Industry

Google Partners With NHL, Adds Real-Time Scores to Search Results

Google has begun partnering with NHL.com to add real-time game scores to its search results. Using results from the NHL’s site, you can more…

By Danny Goodwin · 12 Nov 2010

Industry

Google Boosts Salaries of Execs by 30%

A regulatory filing today reveals that several top executives at Google are getting 30 percent hikes. The base salaries of Patrick Pichette, chief financial…

By Danny Goodwin · 12 Nov 2010

PPC

PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift

An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility…

By John Lee · 12 Nov 2010

SEO

Don’t Know What to Make of Blekko? Overview & 2 SEO Ninja Tactics

Blekko may be little more than a week old, but in order for it to achieve its aim to be the third voice in…

By Jonathan Allen · 12 Nov 2010

Industry

Yahoo Continues Circling the Drain: Big Layoffs Likely

Yahoo is expected to announce significant layoffs next month, with reports ranging from 10 and 20 percent, or anywhere from 650 to 2,500 employees.…

By Danny Goodwin · 12 Nov 2010

Industry

AdWords Product Listing Ads Now Available For All U.S. Advertisers

Within the week, all U.S. advertisers will be able to use Google Product Listing Ads, Google announced yesterday. Product Ads feature product images, price,…

By Danny Goodwin · 12 Nov 2010