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SEO

The Art and Science of SEO Site Audits [Best of SEW 2010 #10”

SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that…

By Adam Audette · 20 Dec 2010

Social

Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

E-cards to virtual meals - how virtual goods have changed in 15 years.

By Avril Korman · 19 Dec 2010

PPC

Click Fraud: What Is Your Ad Network Doing About It?

Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.

By Dan Yomtobian · 19 Dec 2010

Industry

comScore: Bing Search Share Sees Gains in November

Bing continues to grow its share of U.S. searches.

By Sew Staff · 18 Dec 2010

Industry

Search Week in Review for Dec. 18, 2010

Here’s a roundup of this week’s columns and news stories for the week of Dec. 12 to Dec. 17, as reported by Search Engine…

By Danny Goodwin · 18 Dec 2010

SEO

Google Doing Body Searches

If you have a compatible browser Google offers an internal search of the human body in a new offering from Google Labs. Called Body…

By Frank Watson · 18 Dec 2010

SEO

Advertising On Twitter Hot Commodity To Major Brands

Seems Twitter cannot meet the demand from advertisers right now, Wired Magazine reported. The “company has signed on more than 80 of the largest…

By Frank Watson · 18 Dec 2010

SEO

Delicious May Live On Outside Yahoo

The Delicious blog told its members that they were looking for a way to cointinue outside of Yahoo and for them not to panic…

By Frank Watson · 18 Dec 2010

SEO

Google Refuses To Release Data CT Attorney General Wants To Check For Criminal Activity

Outgoing Connecticut AG Richard Blumenthal requested the data collected during Google’s Streetview data recordings and the civil investigative demand had a Friday deadline which…

By Frank Watson · 18 Dec 2010

SEO

Google Releases 3D Maps v5.0 for Android

Yesterday Google released 3D Maps for Android phones equipped with Google Maps 5.0. Rather than stitching images together, Google Maps 5.0 uses scaleable vector…

By Jonathan Allen · 17 Dec 2010

SEO

New York City Wants to Build the Next Google

New York City’s Bloomberg administration wants to build the next Google in New York. Deputy Mayor for Economic Development, Robert Steel, gave his first…

By Jonathan Allen · 17 Dec 2010

SEO

Search is Search, Social is Social: Treat Them Separate

SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals"…

By Frank Watson · 17 Dec 2010

SEO

Tron: Legacy Tie-ins Launch iAds for iPad, Yahoo Search & Virgin’s Project Magazine

Walt Disney Co.’s new Tron: Legacy movie is proving to be a strong marketing vehicle for tech companies who want to promote the potential…

By Jonathan Allen · 17 Dec 2010

SEO

Blekko Makes Your Facebook Likes Searchable

Search engine upstart, Blekko, has done in weeks, what seems to have taken Bing months to do – integrate Facebook like data into search…

By Jonathan Allen · 17 Dec 2010

PPC

Google AdWords Placement Targeting Campaign Tips

A step-by-step guide for advertisers on how to set up placement targeted campaigns.

By Melissa Mackey · 17 Dec 2010

Video

Yahoo! Video Becomes #2 Video Site — Just Before Being Shuttered

Frank Watson reported earlier today that Yahoo! Video will close on March 15, 2011. A few hours later, comScore Video Metrix reported that Google…

By Greg Jarboe · 16 Dec 2010

Industry

R.I.P. Delicious, AltaVista, Alltheweb & 5 More Yahoo Products

The hits just keep coming at Yahoo. A day after laying off about 4 percent of employees and shuttering Yahoo Video, a screenshot leaked…

By Danny Goodwin · 16 Dec 2010

SEO

Star Wars Reference Hidden In Google AdWords Thank You Video

The Google AdWords team, who are celebrating 10 years of AdWords, sent this hilarious video out to advertisers yesterday in 43 different languages –…

By Jonathan Allen · 16 Dec 2010

SEO

Carol Bartz Has No Flickr Account Writes Flickr Enthusiast

Following Carol Bartz’s email, announcing 650 layoffs at Yahoo (just days before the holidays), Thomas Hawk, an enthusiastic Flickr user – one of the,…

By Jonathan Allen · 16 Dec 2010

Industry

Has Google Jumped the Shark?

Google's core product (search) has become steadily inferior while distracting people with "cool" technologies. Here's my wish list of things Google should change in…

By Kristine Schachinger · 16 Dec 2010