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How to Build an Analytics Package to Measure Off-Site Content Distribution
Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create…
Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return
Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting…
Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about…
InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing
The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write…
Top Search Result = Poor Ad CTR [Study]
While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the…
How to Build Links Using Expired Domains
Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make sure to…
New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple…
Do Second Screen Campaigns Have Marketing Potential on Twitter?
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen hashtags can…
Fine Tuning Your Local Keyword Research Using Google Trends
Local keyword research is often tricky due to low query volumes. And if you're just starting out, you may not have analytics data to…