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Why Google’s Hummingbird Algorithm Isn’t for the Birds
Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge…
Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's…
Google AdWords Adds Search Network with Display Select Option
Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to perform the…
Google Helpouts: Pay For Expert Advice By Video
Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to…
SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3
SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a…
Cyber Monday Optimization Checklist
You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday…
Top Tips for Social PPC Success From the Experts
While there are many similarities between social PPC and search PPC, there are some key differences. If you're struggling to get your head around…
5 New Awesome Features Twitter Would be Crazy Not to Add
As Twitter seeks out new revenue streams over the next year, the company should consider adding these hot new features: embedded Slideshares; click to…
Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by…
5 Analytics Focal Points for Proactive SEO Tacticians
Surface-level analysis breeds surface-level decisions. You have to use Secondary Dimensions, Filters, and Sorting Types appropriately to identify inefficiencies or SEO issues. Here are…