Latest stories
27,512 articles, newest first.
SEO Really is Dead, Long Live…Uh…What Should We Call This?
It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we…
How to Build Links to Your Social Profiles
In addition to helping your site will rank well in the search results, building links to your social profiles will help increase exposure for…
The Multi-Platform Majority Has Arrived. Are You Ready?
More than half of the U.S. digital population use multiple devices to access the web. As mobile carves out an ever-increasing piece of the…
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]
Research by Kenshoo set out to measure the impact that search and social ads have together. What it found was that when a person…
57% of Ecommerce Brands Don’t Use Site Search in Marketing [Study]
A SLI Systems study looks at how many ecommerce sites are integrating valuable on-site search data to improve their marketing campaigns and the user…
Google Wants to Write Your Social Media Messages For You
A new Google patent describes a comprehensive social media bot, one that can analyze your past messages from social networks, email, text messaging, etc.,…
As Microsoft Moves to Encrypted Search, Webmasters Could Lose More Keyword Data
Microsoft is reportedly looking at encrypting their Internet traffic, which would include their search results, in response to the NSA spying controversy where it…
A Guide to Google AdWords Bid Adjustments & 10 Top Strategies
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads…
11 Must-Measure KPIs for Content Marketing Success
Content has value beyond simple search engine optimization. Content marketing, when done correctly, has its own ROI as a channel, and thus must be…
Machine Learning Basics for Better Content & SEO Results
Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine…