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6 Ways to Improve Owned Digital Assets
We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets…
10 Outrageous Social Media Predictions for 2014
Each year, columnist Uri Bar-Joseph shares his predictions for the coming year in social media. Are we likely see social networks enable shopping carts,…
SEO: You’re Now Being Graded on the Curve
Too many have either tried to get by doing as little as possible or don’t have enough information on how SEO works that they…
Gmail Strips Email Marketers of Data with Image Caching
Without warning, Google updated Gmail so that images are now cached. To understand what impact this may have requires that we start by understanding…
Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do…
IAB Tackles Native Advertising Standards as FTC Investigates
The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be…
Google Now Allows Gmail and Calendar Data Downloads
Finally, Google will allow users to download data from their Gmail and Google Calendars, a function that has long been available on many of…
Cyber Monday 2013: Largest Online Spend in U.S. History
Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Other…
Expanding from Local to National SEO with Google Trends
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that…
Surprise! Google Updates PageRank Just in Time for Christmas
PageRank may not be dead after all. Google unexpectedly updated PageRank early this morning, just six weeks after head of webspam Matt Cutts told…